Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Prohibition

APRIL 21, 2021

Here’s our top five tips to help you beat the algorithm and increase your engagement on Instagram! An Instagram page is a great way to reach and interact with potential customers and consumers – so failing to do so can be damaging for a brand and can also negatively impact your engagement! Be proactive and engage with others.

Instagram 62

Instagram How To Trends Social Media 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. Mishandled timing or execution can damage a brand’s image.

Brand 323

Brand Branding eBook Advertising 323

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers (and counting).

Video 148

Video Brand Branding Instagram 148

Onclusive

JUNE 16, 2023

And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach.

How To 195

How To Consumer Social Media Community 195

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent.

Trends 385

Trends Employee Viral Advertising 385

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. Second, it is important for the industry’s reputation. They are more likely to support brands that prioritize sustainability.

Fashion 88

Fashion Communications Brand Branding 88

Buchanan PR

AUGUST 28, 2023

Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. It is important to evaluate which trends may be controversial or out of line with a company’s values to still maintain a good reputation with social audiences – but have fun with it!

Social Media 82

Social Media Trends Viral Media 82

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Social Media 62

Social Media Trends Media Instagram 62

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. Sharing accurate and credible information will establish trust with the audience and enhance the organization’s reputation. This guide will discuss some key healthcare public relations strategies.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

5W PR

AUGUST 13, 2021

However, plenty of business owners still consider staying away from the spotlight as a way to personally protect themselves and their companies’ reputations, or even as a way to appear more humble. These days, it’s especially important, and even essential, for companies to have someone with a strong personal brand leading them.

Case Study 88

Case Study Social Media Instagram Consumer 88

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Meanwhile, the threats to reputation have never been more variable or complex. Continuing Development of Crisis Dashboards. Related articles.

Crisis 158

Crisis Reddit Reputation Tools 158

Deirdre Breakenridge

FEBRUARY 15, 2017

Jess is known for making photogenic recipes (and then Instagramming them) and her hilarious dance to the Red Hot Chili Peppers’ song, “Give It Away”. Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Laura Petrolino, Chief Client Officer, Arment Dietrich.

Twitter 281

Twitter System Community Healthcare 281

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. followers on Instagram and sales projected between $100-$300 million annually, with no advertising.

Strategy 78

Strategy Brand Branding How To 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Every interaction, purchase, and share contributes to growing your brand’s reputation. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. The convenience? Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

Buchanan PR

OCTOBER 5, 2023

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.

Strategy 79

Strategy Media Viral Trends 79

Landis PR

NOVEMBER 26, 2022

A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. Popular social media platforms like Facebook, Instagram, and Twitter have billions of daily users who love to follow their favorite tech brands. Create Landing Pages.

Company 98

Company Communications Case Study Engineering 98

Communications Conversations

JULY 2, 2019

Now, I know this isn’t an exact science and finding reputable average organic engagement rates is like trying to find Bigfoot on the internet, but here’s what I found from a few semi-reputable sources: Facebook average organic engagement rate – 0.73%. Instagram average organic engagement rate – 2.64%.

Social Media 123

Social Media Marketing Media LinkedIn 123

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The thinking solidly supports the fact that dated brands don’t compete.

SEO 120

SEO Creativity Mobile Journalism 120

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. Vegan and vegetarian brands can leverage platforms like Instagram, Facebook, and TikTok to engage with their target audience directly.

Brand 62

Brand Branding Ethics Storytelling 62

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. With these seven tips, you can get started on enhancing your social media campaigns!

Mobile 109

Mobile Social Media Marketing Media 109

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Find desired influencers and creators for your wider campaigns Increased reach, consumer trust, and reputation are just one of the many benefits of influencer campaigns.

Trends 62

Trends SEO Viral Social Media 62

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. It takes a lot more work to stay on top of your image, and it’s now more important than ever to stay proactive in maintaining your reputation and online presence. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

That’s a recipe for reputation disaster. As social platforms have exploded, many companies have turned to influencer or celebrity marketing, especially those in consumer product categories. Fake followers, bots, and influence pods have become a real problem , especially on Instagram. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

PR in High Definition

AUGUST 24, 2020

With Instagram influencers encouraging people to buy products or services, Facebook allowing misinformation to be published regarding big issues like voting and coronavirus, and the recent emergence of cancel culture, social media is a very powerful and influential place to be right now – and this is both a brilliant and a terrible thing.

Social Media 86

Social Media Media Television Ethics 86

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry. Calls to action.

SEO 52

SEO YouTube Instagram Reputation 52

Konnect Agency

MAY 4, 2021

Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. In today’s market, consumers value social proof more than ever before.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. In today’s market, consumers value social proof more than ever before.

Local 52

Local Social Media Instagram Community 52

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Facebook, Instagram and Snapchat can’t do the same thing that Twitter can do, all these years later. Back in November 2016 the shares were $18. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Mindful Marketing

JUNE 5, 2021

Given that bees directly impact Häagen-Dazs’ ingredients and the brand’s “all natural” value proposition, the campaign connected with consumers in a genuine way, while also being the first to put the ‘bee’ cause on radar screens. Diverse ads can’t distract from those basic consumer economics.

Consumer 65

Consumer Retail Community Company 65

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105