Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Information of Everything.

Hotels 198

Hotels Mobile Travel Technology 198

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. This week, though, I was invited to a marketing event that I just couldn’t turn down. The hotel chain’s goal was fairly clear to me from the outset. I would love to learn more. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . The NewsWhip screen serves as a backdrop with select insights that are shared on a daily and weekly basis with both our hotels and brands. Work from anywhere” search on NewsWhip Spike.

Travel 109

Travel Data Industry Hotels 109

NewsWhip

AUGUST 4, 2022

Emotional connections are hard to find, and a brand who brings themselves down to the same level of their consumers will find an abundance of success. . Contrary to popular belief, marketing strategies don’t have to be complicated. View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels).

Instagram 146

Instagram Brand Branding Hotels 146

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Joe Pulizzi’s Orange Suit.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Travel 96

Travel Hotels Storytelling Content Marketing 96

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Burrelles Fresh Ideas

MARCH 19, 2024

Hotel prices, however, have remained relatively stable, experiencing a marginal increase of only 0.7% This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% since last year. year-over-year increase through January.

Travel 92

Travel Trends Tourism Transportation 92

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

OCTOBER 9, 2015

Retirees, and older consumers in general, are an enormous and growing market, becoming increasingly interested in travel and recreation opportunities. While many marketing efforts tend to focus on younger consumers, major buying power is held by their parents—and grandparents.

Travel 120

Travel Hotels Television Consumer 120

Karen Freberg

JUNE 26, 2022

That made up for all of the croissants I consumed during the time I was in France, so it was a balance! Y’all know at this point I think Ryan is the GOAT of marketing, but it was so great to see Cannes Lions recognize this and invite Ryan to speak. Hearing from incredible speakers. Yes, you read that correctly.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. It has commoditised almost all aspects of product marketing including product, price, proposition and service. Brand is often the only point of differentiation that’s left.

Brand 109

Brand Branding Privacy Hotels 109

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Machine Learning for Marketers 101.

Conference 45

Conference Marketing Case Study Hotels 45

David PR Group

MARCH 25, 2020

Same thing with hotels. What will consumers and business owners need? Revamp your marketing plan, update your website copy, think about launching a new entity. Pandemic and Your Brand) appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Eventually, restaurants will reopen.

Brand 61

Brand Branding Hotels Meeting 61

Maxim Behar

JULY 26, 2021

Back to your question, he Israeli market, before COVID was the main market for many Bulgarian destinations, such as Kyustendil, Devin, Hissarya, Velingrad. The hotels there literally depended on this market. The reason for that is that such hotels provide a sustainable product constantly and consumers return for it.

Tourism 52

Tourism Hotels Brand Branding 52

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Communications Conversations

JANUARY 10, 2023

2 – Monica Gratzker, Post Consumer Brands. And he’s one of just a handful in town to work in the Employer Brand marketing area, so I’d be curious to hear more about that at BCBSMN. Another MSP-C alum (one of several on this list), Meg also spent time working with Lee Odden and the Top Rank Marketing crew.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 78

Automotive Mobile Technology Transportation 78

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot. This is a perfect time to connect yourself with PR and marketing partners that have significant experience with CES and similar tradeshows.

Technology 86

Technology Automotive Trade Shows Hotels 86

PR in High Definition

JUNE 27, 2017

Over the past three years, virtual reality (VR) has evolved from a lab experiment to a platform for the media and consumers to engage with. And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. And that’s not necessarily the right format for all brands.

Brand 63

Brand Branding Hotels Storytelling 63

Shift Communications

OCTOBER 5, 2015

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy. Consumers choose convenience above all else.

Mobile 60

Mobile Company Hotels Analytics 60

Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91

5W PR

MARCH 21, 2017

Just a few of the amazing launches and news unveiled by our client partners this year at Expo West: Gaea has been changing how consumers define “authenticity” and “traceability” since they’ve entered the U.S. market from Greece. Dara Busch, EVP of Consumer Practice and Elizabeth Minton, VP of New Business Development).

Hotels 90

Hotels Trends Energy Consumer 90

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Produce a plan and update your partners. Build your exhibit.

Company 52

Company Technology Hotels Meeting 52

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Beyond PR

MAY 13, 2016

The new Traveler’s Sweet Spot survey, which was announced via this press release, offers interesting insights into the travel habits of one of today’s most influential consumer segments — Millennials. Playing to the fun and popular FOMO acronym, the travel brand gives the nudge consumers may need to use their service.

Travel 40

Travel Hotels Survey Consumer 40

Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. For live video to succeed, it has to offer something consumers can’t get anywhere else. ” The main requirements?

Travel 145

Travel Video Industry Tourism 145

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. One item really took the market by storm – air fryers!

Travel 52

Travel Film Guidelines Consumer 52

Barokas

DECEMBER 22, 2017

But after working with a boutique hotel, a consumer pet tech company and a private car club facility, I’ve fully embraced the power of social media stars. If your client has an announcement or event in a specific market, incorporating social influencers into your strategy can be effective in getting some quick airtime for your news.

Media 60

Media Hotels Social Media YouTube 60

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86