ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Reviews have transformed the way consumers make purchase decisions. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? It wasn’t a thrill ride for the sake of social media shares.

Consumer 68

Consumer Viral Video Social Media 68

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Social Media Is the Means to Many Success Metrics. Sales leads.

Social Media 82

Social Media Media YouTube Film 82

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

PRSay

DECEMBER 22, 2021

She even wrote, directed and performed in a short film based on the song. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Will consumers remain loyal or take their business elsewhere? Remember your values.

Communications 148

Communications Film Radio Reputation 148

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal. Congratulations on your new role at 505 Games!

Film 160

Film Video Community Social Media 160

PR for Anyone

FEBRUARY 14, 2024

From siting the vineyard to navigating social media and interstate shipping, Rachel played a pivotal role in establishing Boxwood as a thriving winery. Her path to Oceano began with a chance meeting with her now-husband, Kurt Deutsch, at the Middleburg Film Festival.

Study 130

Study Travel Film Industry 130

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Blue Fountain Media found that 90 percent of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.

SEO 102

SEO Film Advertising Advertising 102

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Brands can create in-house studios where they film product shoots and video content. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 MGM films staged a telekinetic surprise. After the infamous horror film “IT” was remade in 2017, Warner Bros. billion to $9.1 billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

Maxim Behar

JUNE 28, 2023

Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50. Prior to that, only those who understood could speak on media of any type.

Radio 52

Radio Film Sports Creativity 52

Burrelles Fresh Ideas

AUGUST 29, 2023

The recognition of disabilities carries profound social and economic ramifications, paving the way for equitable opportunities and tapping into an invaluable demographic. The potential of media to reshape the discourse surrounding disability is substantial, encouraging a more authentic portrayal of the lives of individuals with disabilities.

Brand 90

Brand Branding Marketing Ethics 90

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. It has taken the world of content by storm! It’s up to you (or maybe your campaign budget!)

Video 62

Video Product Launch Film Social Media 62

PR in High Definition

NOVEMBER 29, 2021

Since it debuted on 17 September, our social media feeds have been dominated by Netflix’s South Korean offering – Squid Game. The cultural zeitgeist in English-speaking countries has long been dominated by English-speaking film and television, with a lack of willingness to engage with foreign-language media.

Film 62

Film Travel Television Local 62

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. inform audiences, promo film, personal connection, next company event. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store.

Video 62

Video Film Social Media Creativity 62

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. million views.

Wireless 62

Wireless Retail B2C Instagram 62

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. Closures and CDC restrictions greatly impacted the film industry.

Travel 52

Travel Film Guidelines Consumer 52

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Film Industry Viral 85

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. More outrageous guerrilla marketing type events should, of course, also be filmed. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. This often shows a lack of coordination between web content, PR and social media. . I believe that results matter.

Financial 120

Financial Corporate B2B Film 120

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. If anything, it will only continue to intensify as consumers and stakeholders begin to realize the power that they can have over organizations with the use of these freely accessible tools.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. More outrageous guerrilla marketing type events should, of course, also be filmed. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 133

Strategy Marketing Trade Shows Video 133

Prohibition

NOVEMBER 23, 2022

When we think of video, it’s often easier to picture a really dynamic and fun consumer video. Make sure you’re making the most of the opportunity you have to film and capture as much content as you can, from different camera angles, various takes and different tempos.

Video 62

Video Corporate Marketing B2B 62

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. We all know how the film has spun in the last thirty years and - thank God - this story is all over the social media, and not only. But let me start all over again. And we compare, compare, compare.

Government 52

Government Local Film Television 52

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. TV reporters now must handle social media, and newspaper reporters have to shoot video. Such sites can be hits with fans, as well. ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

PR in High Definition

MARCH 31, 2022

You could model this on a company like Netflix, which had its humble beginnings in the late 90s as a mail-order video-rental service and is now one of the biggest film and TV streaming services around. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 71

Brand Branding Reputation Energy 71

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed.

Video 62

Video Sports Film Employee 62

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 Incorporating videos into your social media feeds certainly isn’t a new idea. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. If not, you should. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78