Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

YouTube 98

YouTube Brand Branding How To 98

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135

Brand Branding How To Radio 135

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. From siting the vineyard to navigating social media and interstate shipping, Rachel played a pivotal role in establishing Boxwood as a thriving winery. It’s a testament to the power of passion and hard work in turning dreams into reality.

Study 130

Study Travel Film Industry 130

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 121-year-old light– a good brand needs constant maintenance.

Brand 71

Brand Branding Reputation Energy 71

PRSay

DECEMBER 22, 2021

She even wrote, directed and performed in a short film based on the song. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers.

Communications 148

Communications Film Radio Reputation 148

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Social Media Is the Means to Many Success Metrics. Sales leads.

Social Media 82

Social Media Media YouTube Film 82

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal. Congratulations on your new role at 505 Games!

Film 160

Film Video Community Social Media 160

Critical Mention

MAY 31, 2019

Identify relevant keywords that will not only reflect your brand voice and resonate with your audience. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Advertise on social media. Today, we’re going to look at five of them!

SEO 102

SEO Film Advertising Advertising 102

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 MGM films staged a telekinetic surprise. billion to $9.1 Happy Halloween!

Film 131

Film Viral YouTube eBook 131

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. Stay on brand. This is really crucial!

Video 62

Video Product Launch Film Social Media 62

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. million views.

Wireless 62

Wireless Retail B2C Instagram 62

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 117-year-old light– a good brand needs constant maintenance.

Brand 75

Brand Branding Reputation Energy 75

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store.

Video 62

Video Film Social Media Creativity 62

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 117-year-old light– a good brand needs constant maintenance.

Brand 48

Brand Branding Reputation Energy 48

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. When we think of video, it’s often easier to picture a really dynamic and fun consumer video. How brands can utilise TikTok to support PR strategies.

Video 62

Video Corporate Marketing B2B 62

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What is one of the biggest PR mistakes brands make? This often shows a lack of coordination between web content, PR and social media. .

Financial 120

Financial Corporate B2B Film 120

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brand 40

Brand Branding Film Web 40

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. More outrageous guerrilla marketing type events should, of course, also be filmed. Videos can be distributed across social media as well as on your own business blog or website. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones.

Government 52

Government Local Film Television 52

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. For brands, there are ‘Live Stories’, which combine user-curated content with brand-sponsored content, available for viewing by all Snapchat users. Now, it’s all about snapping.

Brand 48

Brand Branding Marketing Mobile 48