Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. I want a story that lets me relate a car to the consumer who might buy it.

Automotive 87

Automotive Meeting Media Pitching 87

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.

Meeting 79

Meeting Automotive Media Technology 79

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 98

How To Newspapers Analytics SEO 98

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

JUNE 3, 2019

Putting on a “customer hat” and thinking like a consumer can do wonders for boosting the effectiveness of a brand’s digital marketing strategy. In addition, businesses with a physical address can also increase their success with a solid local ad listing — though these local ads are not paid promotions. Search Network Ads.

Google 68

Google How To SEO Local 68

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 52

How To Newspapers Analytics SEO 52

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume.

Social Media 73

Social Media Print Study Advertising 73

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. Consumers will see the waves you’re making in the industry. Let people know if you’re involved in local events, sports teams, or other inspiration events. You’ll start struggling when distributing press releases as a result. Don’t let it come to that!

Small Business 63

Small Business How To Writing Conference 63

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Each corporate PRCA member will be expected to engage with a local school each year. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

MaccaPR

JULY 30, 2014

Face it, the reason consumers hire Orkin is to kill bugs – smash them, stomp them, poison them, squish them, ravage them. Pest Control Technology magazine quoted AdWeek as calling the new Bug Wisdom campaign "somewhat schizophrenic yet oddly endearing.". #9 1 - The Agency Transformed Orkin’s Prey Into Admirable Foes.

Video 70

Video Groups Agency YouTube 70

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Get our brand on TV? I’ll be the hero of the organization!

Communications 40

Communications Tools Analytics Television 40

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. If you have 500+ connections, there’s a higher chance your post will be read by your network as opposed to only being searchable on a traditional search engine. 3) Search engine visibility. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

Burrelles Fresh Ideas

APRIL 9, 2024

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless.

Social Media 93

Social Media Marketing Media Storytelling 93

Flatiron Communications

APRIL 15, 2015

The planning was soon underway to launch the technology. Much work still had to be done, not the least of which was securing local and state regulatory approvals to even drive a Segway on the sidewalk. He chose to do the interview anyway. A small group of us, sworn to complete secrecy, flew up to his research facility in New Hampshire.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Buzzstream

MAY 16, 2024

Google has the technology to find patterns and signals determining whether a link is bought or sold. Is this a time-consuming process? Alternatively, you can just Google search “how to set up a fishing pole,” though you will get more localized results.) You can read the whole saga on Search Engine Journal.)

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 94

Automotive Meeting Report Journalism 94

PR 20/20

MAY 21, 2019

Picture this scenario: You Google a local business and find their listing online. As a consumer, would you give this business another chance? If you answered no, you’re not alone— a total of 68% of consumers report that they’d stop using a local business if their online information is inaccurate. This is where Yext comes.

Brand 59

Brand Branding Local Engineering 59

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 76

SEO How To Google Local 76

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 67

SEO How To Google Local 67

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

Data 78

Data Media Analytics Energy 78

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: MarketMuse.

Google 90

Google SEO Trends Content Marketing 90

Stuart Bruce

MAY 3, 2016

Suddenly I understand just why the Apple fan boys and fan girls can fall in love with a piece of cold, hard technology. That’s why I also need most of my files to be local. The second change it made was to stop you from switching the local OneDrive folder from your main drive to an external one. And I wanted one again.

Local 60

Local Writing Reddit Web 60

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

SEPTEMBER 23, 2021

New technology you’re developing. Personalize and Localize. Make sure it’s personalized and localized. About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Review the Data.

Brand 95

Brand Branding How To SEO 95

Mindful Marketing

JULY 26, 2019

-based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” As consumers, it’s critical that we recognize when someone is sharing an objective, unbiased recommendation versus one with some corporate connection. In short, consumers can be deceived.

Ethics 70

Ethics Consumer Reputation Corporate 70

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. These include shareholders, media, staff, suppliers, customers, and the local community. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it. Background Information.

Web 40

Web Pitching Local Report 40

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion. Businesses united in a common purpose overcame entrenched positions by local lawmakers.

Corporate 149

Corporate Policies Privacy Construction 149

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. As technology advances, we require up to the minute information quickly and efficiently. Mass communication aims to meet these needs. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52