Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content.

Brand 83

Brand Branding Marketing Ethics 83

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Ah, video.

Infographics 235

Infographics Case Study Content Marketing Video 235

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Flack's Revenge

JULY 12, 2017

It’s been documented that emotion-rich posts and content are the ones that are most shared. And consumer marketers have a decided advantage over B2B when it comes to emotion. Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess.

Social Media 120

Social Media How To Media Viral 120

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

MARCH 31, 2015

Electronic media has made it necessary to become a content creator fluent in both text and visuals. From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. This idea isn’t new. Bigger is not better.

Storytelling 120

Storytelling Mobile Video Viral 120

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. owned”) content that look and feel like editorial (vs.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

MAY 10, 2023

ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites. This can help attract new customers and retain existing ones.

Social Media 62

Social Media Strategy Media B2C 62

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. If you’ve got some viral posts, then you’re ready for that “ebook.”.

eBook 108

eBook Infographics Pinterest How To 108

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? This is exemplified in the rise of bloggers, influencers, and viral videos.

How To 120

How To Marketing YouTube Study 120

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. You won’t get coverage by simply including a video here and an image there. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. What a novel idea!” But they weren’t done there.

eBook 70

eBook Viral Conference Content Marketing 70

Contently - Strategy

DECEMBER 14, 2018

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

Viral 111

Viral Video Strategy YouTube 111

Prohibition

DECEMBER 13, 2019

Tap into current affairs and hijack the news agenda to recreate funny and relevant content, look at current viral posts from which you can take inspiration, but make sure you adopt a level of consistency and stick to a solid brand tone throughout. Video really is key when it comes to Facebook content.

Facebook 62

Facebook Social Media Video Viral 62

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride.

Brand 56

Brand Branding Instagram Community 56

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication.

Writing 144

Writing Study Viral Consumer 144

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

ReimaginePR

AUGUST 29, 2016

Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Viral Content Buzz. But how do you know which ones are worth the investment?

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Foxnews shared a video compilation of the data. YOUR INDUSTRY + facts. YOUR INDUSTRY + survey.

Survey 90

Survey How To Reddit Pitching 90

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Given all the people, sweat, and occasional tears involved, how can you get the most out of your great content? So, when should you repurpose content to drain every drop from your high-quality content?

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. That compelling blog post you wrote now doubles as an attention-grabbing video. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Blogging 52