Prohibition

APRIL 13, 2023

Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.

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Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. What is an organic audience?

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Infographics eBook Content Marketing Video 120

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. About 78% of content marketers use press releases as a part of their content marketing strategy.

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Brand Branding How To SEO 101

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

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Content Marketing Infographics Google SEO 60

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Frictionless marketing – content earns more exposure if there are no friction points. Search value – search engines won’t fill out a registration form. Search rankings and SEO.

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B2B Mobile Content Marketing SEO 122

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

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PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of content marketing. Press releases aren’t meant to act as marketing material for your company.

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Writing How To SEO Infographics 52

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. What This Means For Marketers: Originally elated that US digital advertising spending was predicted to top $58.6

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Marketwired

FEBRUARY 23, 2016

Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. TechCalendar.

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Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

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Infographics Case Study Video Survey 72

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

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Google SEO Trends Content Marketing 90

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. SEO (Search Engine Optimization) is an essential skill for PR practitioners. Trend to Watch: Sharing News on Social.

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Beyond PR

DECEMBER 12, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. So write your release with your audience in mind.

Writing 79

Writing How To Infographics Pinterest 79

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

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Publicity Small Business Advertising Advertising 65

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. But that doesn’t mean if you share your content, they’ll automatically read it. Trust cannot be built with a haphazard content creation strategy. The right content starts with understanding who makes up your audience.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” Delivering useful, targeted content is paramount to winning the hearts and minds of consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” Delivering useful, targeted content is paramount to winning the hearts and minds of consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand.

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Financial Content Marketing Examples Banking 52

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

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Video YouTube Web Case Study 40

Waxing UnLyrical

JUNE 17, 2015

And thus, it uses multiple channels for content marketing efficiently and effectively by following this principle. Instead of overloading your blogs/Facebook/Twitter, quality and consistent content makes for a more meaningful and personalized audience experience. It believes in quality over quantity.

Brand 40

Brand Branding Video Community 40

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

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Strategy How To Content Marketing Analysis 112

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

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Content Marketing Print Analysis Data 111

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Now is the time to improve your workflow. Twitter paid amplification?

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How To Software System Employee 60

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. All these iterations fall under content repurposing. How to repurpose audio content.

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eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. If so, give it a quick edit to reframe the content.

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eBook Video YouTube Blogging 52