Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

Storytelling 136

Storytelling Sports Software Mobile 136

Stephen Waddington

MARCH 17, 2021

Writing it had been cathartic and I hoped at the time that it contributed to the discussion around attitudes to mental health in public relations. To make changes I needed to speak up, but the time of the BBC approach, last August, I was still employed by the company who run the site. You might have read it. Let me explain.

Storytelling 147

Storytelling Local Case Study Television 147

Presspage

JULY 11, 2017

This doesn’t have to be a happy ending, obviously you can write an unhappy ending also. Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. But it does need to be an ending to the story which creates the catharsis.

Storytelling 137

Storytelling Film Blogging Video 137

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers.

Communications 193

Communications Sports Journalism Fashion 193

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Never underestimate the power of press coverage for your company’s growth. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports.

Writing 52

Writing Energy Training Education 52

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. This is high, high quality brand storytelling folks. And a number of other companies.

Storytelling 165

Storytelling Web Case Study Brand 165

Remote PR Jobs

AUGUST 16, 2023

Understanding the advantages of each approach and knowing when to use them can help to increase your chances of successfully securing media coverage for your company or event. A well-written press release can also help establish the credibility of the company or event being promoted.

Pitching 243

Pitching SEO Storytelling Resources 243

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

5W PR

MAY 30, 2024

Drawing potential investors and partners by highlighting the worth of the company. Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits.

Technology 78

Technology Product Launch Construction YouTube 78

Ishmael's Corner

MARCH 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Drawing attention to this milestone, I plan to periodically write about the adventure — journey is such a calm noun — starting with the launch of the Agency. Most people tend to think of those who start a company as risk-takers. So what does it mean.more.

Company 63

Company Storytelling Agency Writing 63

Cision

JUNE 14, 2017

This is storytelling 101 — without these elements, you don’t have a story. If your audience can relate to your characters and imagine themselves participating in something that will impact the world, and your company or product can help make that happen, they may remember you and buy your product. Have Conflict.

Storytelling 142

Storytelling Brand Branding Consumer 142

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I write about what matters to me — that I also think matters to other people.

Storytelling 60

Storytelling Writing Conference Radio 60

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications As companies grow, corporate communications become more important. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. You’re showing they have something new to add.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? 2) Sous-vide: A Tech Company that Makes Food. . This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

Storytelling 60

Storytelling Creativity B2B Film 60

Ishmael's Corner

SEPTEMBER 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters. Techniques For Effective Business Communications. The word “others” covers a lot of ground, but let’s.more.

Storytelling 60

Storytelling Communications Company Publicity 60

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. The day you learned the company had shipped its $60,000 circuit board with a fatal flaw. When writing an opening paragraph, keep things lively and terse.

Storytelling 150

Storytelling Case Study Writing Banking 150

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Training 397

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Remote PR Jobs

AUGUST 16, 2023

Understanding the advantages of each approach and knowing when to use them can help to increase your chances of successfully securing media coverage for your company or event. A well-written press release can also help establish the credibility of the company or event being promoted. Media Pitch vs Press Release - Which is better?

Pitching 130

Pitching Media SEO Storytelling 130

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 103

Writing Conference Internal International 103

Tough Sledding

DECEMBER 20, 2019

But I know I can’t give up writing. In fact, before I joined Kent State, I was a PR professional and storyteller for 16 years. And while at Kent State, I trained students to become storytellers, most of whom have become successful PR professionals. I know how to do this. Maybe some of them will be my clients down the road.

Storytelling 28

Storytelling Enterprise Travel Training 28

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Ideally, it serves as a third-party testimonial for a company or its product, building credibility and demonstrating key product attributes. A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. An award submission should be tough to write. Get creative with solutions.

Case Study 298

Case Study Study B2B Technology 298

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more. Techniques For Effective Business Communications. To avoid taunts of “fake news,” allow me to clarify.

Blogging 144

Blogging Storytelling Communications Company 144

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Content for a press and/or media kit.

Writing 52

Writing How To Local Examples 52

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Onclusive

FEBRUARY 14, 2023

How do you achieve that?       Be ready to close the ‘say-do’ gap   More stringent ESG frameworks and vocal stakeholder groups are forcing companies to be transparent about their environmental sustainability goals and progress. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Reputation 195

Reputation Automotive Brand Branding 195

Shift Communications

AUGUST 29, 2023

What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. AI became a PR push for many companies (with an AI tech product and not). genAI companies may be getting “big “in their own circle, but it isn’t translating to the broader business world and certainly not to the general population.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. As companies grow, corporate communications become more important. Writing & Editing of Miscellaneous PR Assets. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 12) “Write for businesses.”.

Employee 151

Employee Print Writing Survey 151

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. It can help to see things from the perspective of the audiences we target: the personas who use the company’s product or service, and those who influence the purchasing decision.

Storytelling 177

Storytelling Pitching Interviews Agency 177