Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

FEBRUARY 14, 2023

As always, nothing I say here should be considered an endorsement, grade or order of merit of any of the products or companies mentioned. The positioning from both companies is very clearly aimed at alleviating concerns AI will take a PR person’s place. Get rid of the [PR] middleman,” the company says in a promotional video.

Software 143

Software Pitching Analysis Community 143

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. The post Pitching in a Pandemic COVID-19 PR Coronavirus Tips appeared first on wiredPRworks.

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. The company says the new code will allow it to address several public relations challenges. Quick plug: Do you work in PR and comms?

Pitching 78

Pitching Instagram Survey Data 78

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 86

Automotive Report Meeting Radio 86

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms.

Marketing 78

Marketing Engineering Reputation Product Launch 78

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Roshini Rajkumar, WCCO Radio. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We Instead, says Rajkumar, customize your pitch to her.

Interviews 71

Interviews Skype Radio Pitching 71

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. Optimize company-owned assets.

Pitching 58

Pitching Media Journalism Data 58

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. She’s developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!,

Radio 170

Radio How To Community Storytelling 170

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. What’s their history with the company? That person may have: faced and overcome some challenges or problems.

Newspapers 122

Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. What advice do you have for PR people that want to pitch you? Please keep the pitches understandable to the untrained eye.

Meeting 88

Meeting Media Chemicals Radio 88

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.”

Pitching 100

Pitching Interviews Trends Journalism 100

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, look for any information about the company’s press release specifications. If you’re not sure how to build a list of media contacts, look for a press distribution company. Create the Pitch. Start Writing.

How To 92

How To Guidelines Writing Pitching 92

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Critical Mention

JULY 2, 2020

Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. One of the most important goals a company should always maintain is to have a strong brand presence. Elevate your Pitch Game. Builds a Strong Brand Presence. Integrates your Business .

Marketing 89

Marketing eBook Pitching Radio 89

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.  Your spokesperson could be an executive at your company. Your Pitch Team. Your Spokesperson. An A-list celebrity.

Media 120

Media Television Pharmaceuticals Radio 120

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. If you are using a professional AV company (spoiler alert – you should) the audio engineer will be able to accommodate your mic preferences.

Engineering 383

Engineering System Hotels Television 383

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Enter digital PR. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

Radio 120

Radio Interviews Writing Pitching 120

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Our clients and companies are still expecting media coverage. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice. But it’s more than just a way to declutter: media companies are using it as a content publishing tool also. Virtual Reality.

Trends 120

Trends Radio Retail Technology 120

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses.

Radio 99

Radio Local Writing Newspapers 99

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

SEPTEMBER 27, 2019

If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Budget sizes vary from company to company, so having a set range of your yearly, quarterly and monthly budgets must come first. . Advertise Strategically. Until next time! Critical Mention.

Brand 100

Brand Branding Advertising Advertising 100