Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

PR 20/20

OCTOBER 5, 2016

He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. In addition to this, 53% say that measuring campaign performance is also one of the biggest challenges. If you’re looking for ways to overcome the challenges, check out the influencer marketing infographic below.

Infographics 84

Infographics Marketing Study Product Launch 84

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

FEBRUARY 5, 2024

Ultimately, the best approach will depend on the specific goals and target audience of the company. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics. Understanding parents Parents have a lot on their plate.

Marketing 78

Marketing Case Study Infographics Survey 78

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

Analytics 228

Analytics SEO Infographics Software 228

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials.

Infographics 153

Infographics Travel Product Launch Video 153

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks.

Education 112

Education Employee Measurement Agency 112

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Creating a website or blog offers a home for a company’s creations, fostering a stronger connection with its followers.

Media 78

Media YouTube Transportation eBook 78

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. The smaller the company, the less likely it is they are doing this. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Enter digital PR. If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. So, companies and organizations of every size, shape, and category are embracing influencer marketing as the savior. But it needs to get more measurable, and strategic, and specific. It must be amplified.

Marketing 255

Marketing Infographics Video Content Marketing 255

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. In that case, you may consider an interactive infographic that offers plenty of resources to establish yourself as the thought leader in their area of interest. But does it work?

How To 71

How To Infographics Data Web 71

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. This way, your audience understands the value of your content and will begin associating expertise with your company. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

5W PR

NOVEMBER 11, 2019

Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. What’s collected should be measured and analyzed on a regular basis. . So, too will its message.

Data 68

Data Telecommunications Infographics Retail 68

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it.

Brand 117

Brand Branding Infographics Analytics 117

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. But founders look to evolve to unearth ways to generate measurable impact with content. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

MARCH 23, 2016

Owned (company blogs). Visuals (photos, infographics, etc.). Measurement. She works with everyone from Fortune 500 companies to innovative startups in order to cultivate the PR leaders of tomorrow and fundamentally change the way PR is valued through deep analytics, robust insights, and quantitative measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. Create a social media content calendar.

Resources 120

Resources Marketing Small Business eBook 120

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? Objectives must be specific and measurable. A company’s narrative should be regularly explored to ensure it still holds true. Measure and Improve. How can we improve our search rankings? How do we establish an employer brand?

Analysis 95

Analysis Infographics Internal International 95

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Every strategy needs goals so that you can measure your progress. A multimedia gallery with images and videos.

Digital PR 113

Digital PR System Infographics Banking 113

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it.

Brand 78

Brand Branding Infographics Analytics 78

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Images, infographics, GIFs, and interactive videos can breathe new life into your content. Using micro-influencers in your industry are a great way to promote your company in an impactful way.

Social Media 62

Social Media eBook Infographics Media 62

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. B2B product companies spend 8.7% 3) The CMO Council infographic on CMO priorities.

Study 118

Study Survey Infographics B2B 118

Beyond PR

APRIL 13, 2018

Companies of all sizes are becoming more focused in 2018 on the representation of valuable and effective ROI. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73

Media Google Measurement Print 73

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. For the first time “someone like me” is just as credible a source for information about a company as a technical or academic expert. DOWNLOAD THE INFOGRAPHIC. Trust in Authorities is Eroding Worldwide.

System 100

System Training Engineering Employee 100

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. It’s the perfect combination of rapid response, informative content, genuine care, and a little humor thrown in for good measure. I first came across the company on Facebook while aimlessly scrolling through my feed.

Customer Service 60

Customer Service Social Media Media Infographics 60