PR in High Definition

SEPTEMBER 30, 2016

The CEO explained that it’s not about blocking content, it’s about treating members with access to new things. The revenue for CityAM will be a monthly fee for a package, and unlike native advertising, the company name will be clearly visible in order to distinguish between brand journalism and CityAM’s independent journalism.

Journalism 48

Journalism Advertising Advertising Google 48

Mora Communications

NOVEMBER 28, 2017

PR is not about selling, it’s about story – telling. There are paid services that will send your press release en mass to hundreds of media outlets, but unless you your pitch includes a breaking news story (a real breaking news story), or an A-list celebrity is attached to your pitch. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. What does the public relations industry have to look forward to in 2017? Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

APRIL 6, 2016

For the purpose of this blog, though, I’ve summed up the main talking points: -Several years ago, our jobs as PR professionals (especially applicable for PR professionals working with startups) was much “easier”. -Distributing press materials en masse led to coverage (mass pitches, mass email blasts). -But, times have changed.

Report 60

Report Pitching Creativity Trends 60

Shift Communications

FEBRUARY 10, 2015

He talked about how the press release had become a largely meaningless tool, a toothless artifact of a disconnected past. And I’d like to hear your ideas about what works and what doesn’t. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). Press Release!

Agency 60

Agency Social Media Government System 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist , a ratio that’s more than doubled over the past decade. What about PR agencies? If you have any doubt, just ask a journalist.

Industry 100

Industry Agency Report Technology 100

ZudePR

MARCH 22, 2018

1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I knew about self-publishing – the subject of that SumoMe guest post – but didn’t know anyone who’d done it, and knew not how it worked. H: What about the print quality? Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Bad Pitch Blog

MAY 23, 2006

I do not read Robert Scoble’s blog, but I knew about his situation. It can be done, just not en masse. The good ones typically fly under the radar; they’re too busy promoting other people, products, services, companies. To Scoble, let me simply say that you and your Mom are in my thoughts and prayers at this time. This is b t.

Pitching 40

Pitching Engineering Blogging Google 40

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here’s my take on the common myths about online reputations and how to get the best out of your online resources.

Reputation 62

Reputation Employee Crisis Crisis Management 62

ZudePR

MAY 22, 2018

Yet, over the past two-month editing phase of RESET , I’ve learned more about grammar, punctuation and style than in the preceding 20 years combined. If you want to find out what my book’s about , click this link. Two en dashes should be used mid-sentence either side of an emphatic comment from the author. co-operative.

Writing 95

Writing Google Comparison Government 95

Bad Pitch Blog

FEBRUARY 18, 2006

Lately I’ve been wondering about whether or not it’s the little things that count. Sure, you heard your parents mumble that at one time or another, but I''m talking about writing. what’s it all about? Nonfiction tomes are merely about the phrase everyone can use at cocktail parties (like, err, Blink).

Print 40

Print Real Estate Sports Travel 40

Solo PR Pro

SEPTEMBER 13, 2022

I diffuse Young Living's Motivation, En-R-Gee and Brain Power blends frequently. Reaching out to colleagues to talk about what they are up to also helps reset the mindset and gain perspective. Jessica Lawlor, Jessica Lawlor & Company. Thank goodness for Solo PR Pro. Want to join Solo PR Pro?

Energy 67

Energy How To Case Study Resources 67

Communications Conversations

OCTOBER 13, 2016

Earlier this week, I was out visiting a friend at one of the bigger Fortune 100 companies here in Minneapolis. But, every once in a while I’ll run into a few agency “creatives”, pitching a few ideas to a client at this company. As a consultant, your appearance says a lot about who you are, and who you represent.

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Meeting Agency Google Creativity 60

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” Your CULTURE?

Social Media 60

Social Media Brand Branding Media 60

Cision

AUGUST 10, 2015

One of the software packages that I am most bullish about is Dragon NaturallySpeaking. It used to be en vogue to have a proclivity to multi-task, but recent research suggests that our overall productivity may decrease by as much as 40 percent when we are actively juggling many project s. Use Scrivener to create and edit content.

Software 120

Software Mobile Video Examples 120

Mora Communications

SEPTEMBER 9, 2015

If you knew nothing about your company or business, what would make it interesting? Here we ask the client to tell us everything about his or her business. Bring together a group of people you know, but who are not invested in or a part of your company. What I suggest is a brainstorming session. Don’t do this on your own.

Film 45

Film Pitching Radio Newspapers 45

Stephen Waddington

AUGUST 27, 2018

Applying the Excellence Theory to organisational communication in an era of digital network communication It is very easy to get excited about the fragmentation of traditional media and celebrate the upheaval in organisation communication created by social media. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

JUNE 9, 2010

They have a valid question when their competition might be included, but how do you explain that it''s not humanly possible to know about every round-up or every article that a publication has planned, or to know and have a relationship with every single writer out there? A two page article ran without a word about my client.

Case Study 52

Case Study Construction Interviews Training 52

Bad Pitch Blog

JUNE 1, 2009

on May 28 – tweeting about his "amazing" [link] Little does he realize that twitterers are brilliant buggers. Shankman’s followers are blocking the doofus, (name deleted to protect the idiot) en masse. Thom Brodeur) After serving as SVP of global strategy and development at Marketwire for two years, Brodeur left in April.

Pitching 43

Pitching Social Media Twitter Corporate 43

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. What’s remarkable about Swift isn’t just the sheer enormity of her social media numbers, which spans 21.4 It’s all about the feeling of being. all those emotions are red.”

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 21, 2016

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Who talks to (and about) colleagues like that? What qualities do you most dislike in a PR practitioner? Gregor Halff’s response to Q8 of the PRoust Questionnaire.

Employee 40

Employee Internal International Corporate 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. I laughed when I saw Katie Paine’s tweet, but in some cases, companies can benefit from his ire, especially if they’re media brands. But what about large companies? Use humor.

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Twitter Construction Measurement Meeting 120