Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. How do you want your consumers to feel when using your product or service? What do you want your audience to think of when they hear your company name? So how do you decide whether to take a risk? Forge Partnerships.

Industry 195

Industry Trade Shows Marketing Film 195

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 112

Automotive Technology Transportation Trade Shows 112

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 76

Mobile Technology Automotive Trade Shows 76

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Unveiled has been held two days prior to CES, Pepcom has typically runs the night before the show opening and Show Stoppers has been on the first night of CES. in person and 40.1K digitally).

Mobile 114

Mobile Technology Automotive Interviews 114

Landis PR

NOVEMBER 15, 2021

Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience? Channels should integrate AND reach your target customers. Post on social channels where your audience lives.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Whether it’s an introductory briefing or the reporter responded to a pitch, take a few minutes to review who your company is and what it does (and for whom).

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

Automotive 129

Automotive Mobile Technology Hotels 129

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. Schermer: This pandemic has caused entire companies to recalibrate themselves around the customer in a way they may never have before. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. continues to open up post COVID19.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. In the case of a physical product, you can give away physical free samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Particularly with large-scale events, it can be difficult and time consuming to locate the companies and people you want to speak with.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement.

Media 103

Media Advertising Advertising Print 103

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Konnect Agency

AUGUST 2, 2022

This spokesperson serves as a key opinion leader and go-to resource for the company and is seen as credible expert in the space. Establishing an organized content strategy can help drive successful results for your company. A PR Agency’s Five Tips on Creating a Compelling Thought Leadership PR Strategy.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. To be successful in delivering results for your company or your clients consistently over the long term, you have to put in the work. Ask questions.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 88

Technology Automotive Trade Shows Hotels 88

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. Stacey Miller | Auto Care Association. Back to basics. “We We are going to get back to basics.

Marketing 174

Marketing Employee Content Marketing Training 174

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. How do you want your consumers to feel when using your product or service? What do you want your audience to think of when they hear your company name? So how do you decide whether to take a risk? Forge Partnerships.

Industry 76

Industry Trade Shows Marketing Film 76

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

Automotive 83

Automotive Transportation Technology System 83

Polaris

DECEMBER 9, 2014

According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Read more here. Content Marketing'

B2C 194

B2C Content Marketing Study Trends 194

Solo PR Pro

JUNE 8, 2021

After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. Two years later, the company restructured and Nicole was let go. From there, I started the company. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Polaris

DECEMBER 30, 2014

Whether you work for a large or small company, this debate is important for your brand. Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Have a conference, trade show, or other special event to promote? She’s not alone.

Pinterest 196

Pinterest Instagram Brand Branding 196

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service.

Writing 73

Writing How To Media Guidelines 73

The Hoffman Agency

JANUARY 27, 2020

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. No Company is an Island (Bridges are Expected).

Privacy 36

Privacy Trade Shows Consumer B2B 36

Bianchi Biz Blog

DECEMBER 2, 2021

Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. Will your company come to the top of those searches? The adage of “if you build it, they will come” does not apply in the new mobility space.

Automotive 69

Automotive Technology Engineering Trade Shows 69

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. They are raising the bar for authenticity in beauty and answering the needs of today’s diverse audience.

Trends 94

Trends Trade Shows Community Instagram 94

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. The panels provide an opportunity to showcase a company’s thinking on a hot-button issue and involve other leaders in a way that advances the industry conversation.

B2B 136

B2B Leadership Trade Shows Insurance 136

PR Fuel

AUGUST 23, 2020

You can also organize what press releases that your companies receive based on your areas of interest. Press releases can also help journalists work with public relations companies in the future, so that you can get the jump on anything happening, especially when it comes to exclusives. Are you excited about investing in a newswire?

Biotechnology 63

Biotechnology Agriculture Sports Local 63