Deirdre Breakenridge

NOVEMBER 24, 2015

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. The #PRStudChat Community Shares Insights appeared first on Deirdre Breakenridge.

Creativity 150

Creativity Community Exercises Storytelling 150

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m. PRStudChat. About Spin Sucks.

Community 148

Community Big Data Media Resources 148

PR 20/20

NOVEMBER 23, 2020

Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Technology: Optimize your tech stack. There’s a plethora of technologies available. How do your products and services solve for your customers, and does your storytelling effort connect the dots?

Technology 73

Technology Strategy System Storytelling 73

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

PRSay

FEBRUARY 12, 2024

And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Storytelling is not only you sharing your story; storytelling is also listening and absorbing information. Browne asked how PR professionals can incorporate King’s communications approach into messages of corporate purpose today.

Communications 86

Communications Storytelling Government Community 86

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. Raising levels of engagement with interactive content in different communities.

Community 150

Community Creativity Content Marketing Infographics 150

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Defense tech storytelling But transparency alone is not enough. Consistency Remember, building trust is a marathon, not a sprint.

Publicity 78

Publicity Brand Branding Ethics 78

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. The Motivation.

Community 69

Community Brand Branding Education 69

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales?

Examples 293

Examples Consumer Software Analysis 293

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Communications 196

Communications Storytelling Groups Community 196

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Interactive and immersive PR Incorporate technology to create virtual experiences. Community building Build and nurture online communities where beauty enthusiasts can share tips, experiences, and product recommendations.

Product Launch 78

Product Launch Consumer Community Interviews 78

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. Community Building. The number one lesson I learned from my journey of self-reinvention is community building.

Education 224

Education Community Social Media Energy 224

5W PR

FEBRUARY 22, 2024

Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

5W PR

FEBRUARY 19, 2024

Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Offer apps, guides, or online communities to support their progress. Building a community Humans are social creatures, and consumer health marketing should consider that.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology. and digitally via Amazon Kindle priced £4.50.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. As a PR pro, you must have heard a thousand times about emotional storytelling. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Business 2 Community Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our car through rush hour traffic. and fear (er, so long, means of employment). and fear (er, so long, means of employment).

Industry 100

Industry Publicity Data Technology 100

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PRSay

OCTOBER 12, 2018

If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Join the group here.

Conference 109

Conference Internal International Storytelling 109

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Instagram 405

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

PRSay

FEBRUARY 4, 2021

We embrace storytelling and silliness.”. There is a diverse community all over the platform for any niche that you can possibly imagine.”. He recommends that marketers new to TikTok look at what competitors are doing on the app, read comments from users with similar interests and “engage with the community.”

Brand 176

Brand Branding Film Viral 176

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. They lie at the heart of inspiring conversations and storytelling.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60