article thumbnail

Community-minded brands

5W PR

For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They want to improve the quality of life in the communities where they do business. Companies that put resources into community involvement get invaluable returns.

article thumbnail

Purdah communication and resource rules

Stephen Waddington

There have already been two claims over the misuse of communication and resources. Complaints of misuse of government resources Although restrictions only began today claims of the misuse of government resources began before the purdah period. Purdah places restrictions on government and public bodies during elections.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s next for WaddsCon: May report and future events

Stephen Waddington

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203
article thumbnail

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. If you successfully build a following, it can be a great way to engage with a community and share ideas. Drawbacks: Building a following is hard work.

Media 103
article thumbnail

Supporting your client partnerships with PR

Landis PR

This recent announcement yielded multiple broadcast and print stories. Public-private partnerships, like last year’s opening of a new behavioral health center serving vulnerable communities in San Francisco. How best to structure and navigate these partner endeavors? As a ‘third party’ voice with expertise in how P.R.

article thumbnail

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168
article thumbnail

Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. You may find that your audience is indeed on TikTok!