Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

5W PR

MAY 24, 2024

The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. It cultivates credibility and proves a deep comprehension of the market, its challenges, and prospective solutions. PR plays a vital role here as well.

Financial 78

Financial Privacy Infographics Leadership 78

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I teach public relations, communication and social media classes. And if I leveraged it, you can too.

Community 69

Community Brand Branding Education 69

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MARCH 23, 2022

Four levels of podcasting and where to get started Why you need to invest in your passion What’s up with Twitter Spaces Where we’re going with Podcasting 2.0 Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 epodcaster.

Web 119

Web Transportation Social Media Community 119

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

APRIL 10, 2023

Twitter is overflowing with posts of angry boycotters pouring out, running over, and even shooting up Bud Light cans in protest. The trade publication reported that “it appears likely Bud Light took a volume hit in some markets over the holiday weekend.” Finally, the LBGTQ market is a huge and growing one.

Policies 170

Policies Community Video Brand 170

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Deirdre Breakenridge

MARCH 14, 2018

For example, I am a Twitter chat “addict.” I frequent other people’s Twitter chats as a guest. Community Building. The number one lesson I learned from my journey of self-reinvention is community building. In retrospect, I cannot imagine launching an online product or service without an existing community.

Education 224

Education Community Social Media Energy 224

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Beth Nyland on Twitter. The post Communicating with Creativity not C.R.A.P.

Creativity 98

Creativity Communications Instagram Interviews 98

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. What started as a technology-focused blog in 2005 has expanded into a broader content hub, bringing the Mashable community, and a new generation of visitors, with it. Change is a constant in today’s digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. It is not advisable to have an employee of a communications firm present in the interview situation. million users X/Twitter : 1.96 million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Storytelling 238

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 137

B2B Company Survey Enterprise 137

Shift Communications

MARCH 3, 2016

SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. I think it is the connection to the digital creative community that keeps our creative process fresh.

Interviews 60

Interviews Conference Creativity Community 60

ImPRessions - Crenshaw Communications

MARCH 1, 2016

There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. The post 5 PR Benefits of Working with Bloggers appeared first on Crenshaw Communications.

Blogging 159

Blogging Interviews Storytelling Community 159

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Remember Gettr, the oddly named Twitter-killer helmed by former Trump advisor Jason Miller? But last year most people who heard about Gettr did so on Twitter, and the tweets weren’t nice. Billionaire Astronauts.

Facebook 310

Facebook Crisis Employee Government 310

5W PR

FEBRUARY 24, 2023

Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Influencer marketing campaigns Fashion brands can collaborate with relevant influencers on social media platforms. They can also build up more credibility within the fashion community. They can even live-stream a fashion show.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. How do you stand out during and after job interviews?

Trade Shows 150

Trade Shows Community Social Media Resources 150

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Shawna Coronado on Twitter.

Television 52

Television YouTube Pinterest Radio 52

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. Let’s Connect!

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. A chapter a day will also be published on the website and shared via @weareproofed on Twitter. The recruitment market is tough. Seriously. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

DECEMBER 19, 2017

If you’re into the startup tech or marketing scene in the Atlanta area, chances are you have bumped into Kevin. Any startup, entrepreneur, or community player in the Atlanta startup ecosystem can add their blog – or individual post or announcement – for free. It appears as if he’s never looked back. You blog, we promote. Why culture?

Marketing 66

Marketing Local Pitching Blogging 66

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Deirdre Breakenridge

APRIL 29, 2019

3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This is PR at its finest – relations with a public community. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising. Propel Raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! They’re probably not even on Twitter. Adding context and community. I do think social scoring has a place in our marketing efforts; just not the only one. List are subjective.

Community 79

Community Nonprofit Twitter Measurement 79

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? “Place” is one of the 4 P’s of marketing – and if the place has become a cesspool do you want your brand to be doing much there? (I

How To 159

How To Facebook Social Media Advertising 159