Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Ethics Google 115

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. That doesn’t make sense. Thanks to Vuelio for funding this project and for everyone that contributed.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 137

Survey Communications Measurement Internal 137

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The downloadable award was also completely new (that we created for OA, based on a printable version OA had already created) – same problem. The project. What’s measurable?

Case Study 102

Case Study Internal International Study 102

Karen Freberg

FEBRUARY 25, 2019

I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Now, fast forward to 2019, and it has been the most downloaded article for Public Relations Review. Not engaged on social media, drop everything and talk with your community.

Social Media 50

Social Media Internal International Media 50

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. It shows you how to measure across channels, link organizational objectives to communication objectives, and measure what really matters (not just what is easy to count). It’s unbelievable. Please, please go through the new Framework.

Internal 40

Internal International Measurement Banking 40

Cision

SEPTEMBER 1, 2016

Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Local influencers can explain what types of communication strategies will – and will not – work in their communities. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Waxing UnLyrical

FEBRUARY 29, 2012

It’s really neat, because you can download it, type in her name, and then yours in the signature field along with the date. Then save it as a JPG and send it to her, via email, post to her Facebook Wall, whatever; Send an International Women’s Day eCard to a woman who’s making a difference. The campaign.

Internal 73

Internal International Education Writing 73

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. According to the announcement, Mr. Dean “and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.”. Further the transactions create buzz and coverage.

SEO 139

SEO Content Marketing Marketing Software 139

Stephen Waddington

APRIL 24, 2018

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7. unsplash-logo Joanna Kosinska

Education 95

Education Ethics Resources Software 95

Cision

AUGUST 23, 2016

With the exception of France and Finland, the majority of international survey respondents use at least three social media platforms for publishing and promoting their content. Uncover more social media trends by downloading our 2016 Global Social Journalism Study now. You must look beyond Twitter and Facebook with your PR strategy.

Journalism 120

Journalism Social Media Study Media 120

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Cision

MAY 26, 2015

By creating a Facebook group specifically for these individuals, Shonali got them talking to each other as well as their own communities. If you give key communicators access to tracking links and hashtags, you can monitor the analytics while they spread your message across social channels. Make it easy for them,” Shonali says.

Measurement 120

Measurement Internal International Analytics 120

Sword and the Script

MAY 4, 2021

Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Research, read, be active in the respective community and write compelling pitches. You can download it here. >>>

Journalism 134

Journalism Media Relations Report Media 134

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Personalize your PR pitches. Don’t look for free advertising.

Pitching 78

Pitching Advertising Advertising Product Launch 78

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

Strategy 52

Strategy Case Study Marketing Energy 52

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Highlight your leaders internally before promoting them outside the organization.

Reputation 78

Reputation Insurance Insurance Employee 78

Melissa Agnes

JANUARY 11, 2015

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. Download this file (right-click and choose “save as”). This is truly an enlightening conversation. Subscribe: iTunes | Stitcher.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Bianchi Biz Blog

MARCH 7, 2022

From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. It was an internal struggle deciding because I felt my heart was in community stories. If you have one, tell me!

Meeting 83

Meeting Automotive Media Transportation 83

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

Strategy 40

Strategy Case Study Marketing Energy 40

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. Now, how did this become an issue for the academic community in PR? This was the article I got inspired to write about my thoughts. This leads to the second point.

Study 111

Study Journalism Interviews Conference 111

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. “Everything is seen through a political filter,” wrote one respondent.

Survey 141

Survey Measurement System Education 141

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 55

Insurance Insurance Healthcare Publicity 55

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Download #prStack now. I can wholeheartedly say - this is a PR must-read, especially chapter 19 ; ) Download for free now. How about a movement? Say hi if you’re there!

eBook 120

eBook Google Tools Analytics 120

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. In many cases, they are sending out disparate messages to buyers via their own departments (communications, marketing, sales, etc.) Download it now and learn how to execute a better balance across earned, paid and owned media channels.

Marketing 120

Marketing Financial Strategy Analytics 120

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Cision

SEPTEMBER 8, 2016

As the VP, my objectives will focus on expanding our client base on a more global scale, growing the diversity business and becoming a national thought leader on how organizations successfully handle diversity issues internally and externally. Download our new report – Cision’s 2016 Global Social Journalism Study – today.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. I am proud to see these communities come together so well. I am proud to say – in 2019 – It is *still* the most downloaded article from PRR. Freberg 2.0

Social Media 56

Social Media Conference Travel Internal 56

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40