Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR measurement.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. I discovered.

Communications 383

Communications Tools Google Resources 383

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. The project.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 137

Survey Measurement System Education 137

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Further the transactions create buzz and coverage.

SEO 132

SEO Content Marketing Marketing Software 132

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Download #prStack now. How about a movement? Say hi if you’re there!

eBook 120

eBook Google Tools Analytics 120

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Highlight your leaders internally before promoting them outside the organization.

Reputation 78

Reputation Insurance Insurance Employee 78

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Under the U.S.

Film 60

Film Print Creativity Internal 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. In many cases, they are sending out disparate messages to buyers via their own departments (communications, marketing, sales, etc.) How are you measuring your programs? They’re potential influencers and advocates, as well.

Marketing 120

Marketing Financial Strategy Analytics 120

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Scott Public Relations

FEBRUARY 1, 2019

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. Helping leaders communicate also means becoming a coach for them. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. Freberg 2.0 (Mom Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™.

Media 60

Media Leadership Enterprise Data 60

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. Ensure this asset includes a CTA to download the full ebook.

Marketing 69

Marketing eBook Resources Tools 69

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Download your own Performance Pack here. You can download the template here. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Project center.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We are so normed in communication, especially in marketing, to look at things in a short-term gain perspective.

Ethics 75

Ethics Communications Agency Technology 75

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. A few highly engaged followers are more valuable than a dozen who never interact with you. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

NewsWhip

FEBRUARY 26, 2021

By the way, the full report that we’re going through can all be downloaded directly from Edelman. And should we perhaps think about internal communications, a little more strategically, rather than as a tactical thing? How do we put the internal communications team at the cool kids table? Yes, absolutely.

Brand 78

Brand Branding Media Government 78

Journalistics

MARCH 24, 2015

What outcomes will you measure? – what do you want to measure? This is a great option for developing your community, as you both serve the information needs of your audiences, while creating value for the owner of the content you share. Is audience growth important to you? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

JUNE 23, 2015

Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. More than just documenting wins,you have to create the opportunity to document wins, to the point where everything you produced is tagged so it can be measured in analytics. First , I work for a very large company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. A CTA button funnels visitors to a landing page with a strategic offering or download.

Marketing 40

Marketing Tools Data Report 40

MaccaPR

MARCH 18, 2015

When it comes to internal content marketing teams and resources, nearly half (45 percent) of B2C marketers have a dedicated content marketing group in their organizations, according to the Content Marketing Institute. Every “content marketing team” is unique. BrianEnderlein says analytics are the foundation of your brand''s marketing.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

NOVEMBER 10, 2020

It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. But everyone thinks they can do marketing.”.

B2B 142

B2B Marketing Survey Case Study 142