Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Here's her quick recap.]. Chapman to blog about the Great Klout Plunge of 2011.

Community 53

Community Measurement System Customer Service 53

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Social media is growing up. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Social Media Internal International 78

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The latter includes direct, continual contact with fans and customers. That’s just a fact of doing business in the modern world. Begin by accepting responsibility where appropriate.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Best practices for measuring the impact of your influencer marketing program. Heidi will be joined on Thursday, October 13 at 1 p.m.

Marketing 120

Marketing Customer Service Community Conference 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made.

Social Media 60

Social Media Strategy Media Survey 60

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured. Do customer service on Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Contently - Strategy

NOVEMBER 29, 2023

For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Jack manages his own social media accounts, and is most active on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Social Media, we like…. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? PR Measurement Lessons from Election Day. How To Start a Riot With Social Media. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand.

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. If you do know them, well then, leave them a pat on the back below!

Social Media 40

Social Media Media Community Web 40

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program! I took it as an elective.”

Education 150

Education Training Course Social Media 150

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. March 1 - 3, 2020 | San Diego, CA. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. This way, you can best target, communicate and serve up the most relevant content to each vertical.

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are?

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 40

Conference Marketing Analytics Case Study 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Media relations is a conundrum.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Media relations is a conundrum.

Industry 40

Industry Trends Customer Service Internal 40

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”

Big Data 92

Big Data Data Publicity Analytics 92

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. ” — The Role of Earned Media in Inbound Strategy. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In the meantime, the rise of shared or social media complicated things further. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

FEBRUARY 24, 2016

Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Along with customer service, there have been agencies that have used Snapchat as a recruiting tool as well as for HR purposes. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 192

Marketing Content Marketing Data Social Media 192