PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

PR 20/20

JANUARY 16, 2023

We’re constantly trolling these URLs for nuggets of information or fascinating research. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Disclaimer: We love other blogs, too.

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. Progress is slow.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. That pisses me off.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Communications Conversations

MARCH 29, 2019

Overall, what impresses me most about Sarah is her ability to absorb information quickly, learn and execute. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. I expect big things from Sarah in the years ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Take Waze for example. With more than 18.5

Big Data 92

Big Data Data Publicity Analytics 92

Landis PR

MARCH 14, 2022

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Engage with your fans and focus on customer service to generate positive reviews. Too many posts can even turn off loyal customers. Plan Ahead to Grow Your Social Media Audience.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

FEBRUARY 11, 2016

Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

SEPTEMBER 17, 2019

We will update this post as that information is released! This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

SEPTEMBER 8, 2016

Speaking of purpose: “To inform or engage is not enough of a purpose,” Kristina said. By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Think of how this applies to your customer community and content strategy.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Messenger is being used in a variety of different ways, like customer service. Create mock ads + content for FB (FB Creative Hub). Hope you all are having a great day!

Social Media 40

Social Media Resources Media Case Study 40

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. The challenge – as you noted – is finding that mix.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

MARCH 11, 2015

This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

FEBRUARY 27, 2013

If they don’t follow the rubrics – particularly in how they structure their papers, and what information needs to go where - they don’t get the full points possible for each section. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

LinkedIn 98

LinkedIn Customer Service Report Crisis 98

Cision

OCTOBER 16, 2017

Chris Lynch: So, number one, I think what I’ve told a lot of communicators that I talk to in the market that are thinking about how they recruit talent is to think a little bit outside of the box in terms of where they go for certain skill sets. I still think it. . Steve Barrett: And get paid a proper wage as well.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

FEBRUARY 11, 2013

Just an extra $250 to put a smile on a lot of customers’ faces, and keep them coming back, when the salon probably makes more than 20 times that just in a week. Consistently good service + finding a creative hook for the customer experience = smart public relations. Like I said before: genius. Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. It comes down to every customer service interaction. So we have social media as a big source of information.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

FEBRUARY 1, 2024

There’s been a complete shift in how we experience content online, from eerily accurate content recommendations to chatbots that answer your questions in real-time, AI is weaving its magic, reshaping the way we interact, consume information, and even create content.

Social Media 62

Social Media Trends Media Guidelines 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Communications Conversations

JANUARY 13, 2017

Sometimes that means taking care of their customer service needs. But, more broadly, we have to think about how can we engage and inform our members on social channels. Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media.

Insurance 60

Insurance Insurance Social Media Corporate 60

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 4, 2021

If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

DECEMBER 17, 2021

Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Information technology team. Crisis communication is something that all businesses should be prepared for. Informing staff and creating relationships with the media outlets are two of the first steps.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

MARCH 24, 2015

What information do they want from you at each stage of their journey? For B2B companies, this may be information related to the criteria they are using to decide whether to go with you or a competitor. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Here's the issue: most organisations communicate in a way that would be more appropriate for a Roman Emperor almost 2000 years ago than the modern internet.

Publicity 79

Publicity Community Pinterest Reputation 79

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Yet, do you permit an employer to leverage that information in any way? In certain ways?

Ethics 80

Ethics Employee Communications System 80

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed. It’s human.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. If you have more than one store or facility, include information for each location.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. 10 Communities as media. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164