ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310

Marketing Product Launch Corporate Viral 310

Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

NOVEMBER 10, 2023

He was also a founding partner in Worldcom Public Relations Group, a network of independent firms that grew to include businesses in 35 countries. He advocated for social responsibility and open, ethical corporate behavior — years before laws and a changing business environment compelled it. Epley, who joined the U.S.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

Cision

SEPTEMBER 1, 2016

Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Local influencers can explain what types of communication strategies will – and will not – work in their communities. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

PRSay

DECEMBER 18, 2019

The image was from an activist group that has called for foreign intervention to stop China’s violent, antidemocratic crackdowns in the semiautonomous administrative region. Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home.

Corporate 100

Corporate Crisis Management Crisis Government 100

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Stephen Waddington

JULY 16, 2021

Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”. Make a mistake and we aren’t happy.

Reputation 40

Reputation Measurement How To Financial 40

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common.

How To 189

How To Nonprofit Interviews Privacy 189

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community.

Survey 159

Survey Policies Crisis Community 159

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with.

Communications 120

Communications Case Study Training Reputation 120

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 189

Company Employee Internal International 189

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. For the original blog, please visit here. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit.

Brand 88

Brand Branding Survey Study 88

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. And in a time of great uncertainty, it was an important factor in bringing our group together.

System 158

System Community Social Media Employee 158

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. ” Sometimes by design or due to corporate executive changes, many companies adopt a CSR flavor-of-the-month strategy.

Local 120

Local Corporate Groups Ethics 120

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Shift Communications

NOVEMBER 9, 2022

Billions of people use our services to connect, and our communities keep growing. Sam Strader, a Director in our Corporate Advisory Group, sums it up well. Need help building out a proactive plan or communicating an upcoming round of layoffs? I believe we are deeply underestimated as a company today.

Employee 78

Employee Twitter Policies Agency 78

Landis PR

NOVEMBER 29, 2021

Law firms used to be steadfast in the belief that they would get new clients through their reputation alone. Astute firms with a more corporate client base and practice areas realized that PR was a much more subtle approach to developing new clients. HMA Public Relations is our Public Relations Global Network partner in Arizona.

Advertising 52

Advertising Advertising Leadership Reputation 52

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. Today, one comment on social can impact a brand’s reputation. Focus on creating value, not on your reputation.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR Conversations

OCTOBER 27, 2023

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post!

Reputation 52

Reputation Social Media Internal International 52

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. Michael Ares, MDA Corporate Marketing, LLC. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group. Just because you’re a solo PR pro doesn’t mean you’re in this alone. Trust between myself and my client.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

SEPTEMBER 4, 2019

Many corporations have voiced their position on issues like the environment, clean water, and sustainability that polls say most people support. Voluntarily switching from plastic to paper straws and reaching out to disenfranchised groups like immigrants and LGBT communities are two such examples. Why Now? . Looking Ahead.

Brand 68

Brand Branding Marketing Employee 68

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We look at governance practices. When we last spoke it was about 180.

Ethics 70

Ethics Training Financial Survey 70

wiredPRworks

FEBRUARY 12, 2018

I'll share tips and strategies to attract attention, build business and connect with key communities. The results you get from consistently focusing on PR (personality + reputation) can dramatically increase your visibility, reach and success, almost overnight." - Barbara Rozgonyi. Reputation: Manage Your Most Precious Asset.

Case Study 40

Case Study Conference Reputation Small Business 40

The Proactive Report

FEBRUARY 24, 2017

One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

Trends 124

Trends SEO Leadership Print 124

PR Fuel

SEPTEMBER 8, 2020

Press releases are used for newsworthy corporate events such as: Upcoming corporate events New product or service launches Management shifts Study findings. Then, he sold it to Western Union, the corporation that dominated the telegraph. They also monitor their reputation using high-tech analytic tools.

Journalism 52

Journalism Corporate Software Analytics 52