ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Attracting and retaining top talent is a huge challenge for any business, but it’s a distinct competitive advantage among high-growth tech companies — if they can manage it.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Content Marketing Case Study 304

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99

Local Community Ethics Education 99

PR in High Definition

OCTOBER 27, 2022

This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or bad. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. What does it take to become a thought leader?

Leadership 52

Leadership Strategy Wikipedia eBook 52

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 170

Software Marketing Leadership B2B 170

PRSay

JUNE 29, 2020

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. What is the current state of companies regarding LGBTQ acceptance? There’s been great progress.

Community 105

Community Banking Corporate Conference 105

5W PR

APRIL 29, 2024

B2B technology PR can tap into this by engaging with journalists, sharing press releases, and nurturing relationships that can lead to invaluable media exposure. Platforms like LinkedIn are now used to share company updates, thought leadership pieces, and even sneak peeks into the company culture.

B2B 78

B2B Social Media Media Community 78

Bianchi Biz Blog

APRIL 3, 2024

For automotive and mobility suppliers looking to differentiate their company from the crowd, the event also offers a host of engagement opportunities via its exhibits, sponsorships, keynote speakers and a variety of special events. of Energy, the U.S. Dept of Transportation and more. For more information, visit: [link].

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The purpose? Comment: A brand is a promise. It’s a perception.

Financial 152

Financial Marketing Survey B2B 152

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Companies like Bayer, HP, J.P. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

JUNE 21, 2017

When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 112

Technology Policies Government Community 112

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace.

Internal 97

Internal International Communications Employee 97

PRSay

FEBRUARY 2, 2024

Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. CSR stresses quality over quantity.

Trends 184

Trends Video B2C Measurement 184

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. What kind of writers are on Substack? politics and history. Is Substack all about politics?

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. As companies get older, they accumulate, announcements, transactions and history. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Wadds Inc.

MAY 14, 2024

Emphasise the company's role in driving positive change With high expectations for businesses to address societal issues, communications should focus on showcasing the company's efforts in areas such as economic growth, job creation and environmental sustainability. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Reputation 52

PRSay

JANUARY 20, 2023

19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. But as communications professionals, “I don’t think we need to be afraid of [ChatGPT],” she said. “We

Trends 111

Trends Newspapers Community Ethics 111

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building.

Leadership 60

Leadership Conference Retail Storytelling 60

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. First is that per Fortune, we’re in the age of unicorns , pre-IPO companies with at least $1 Billion valuation. Massachusetts has the second highest average technology salary nation-wide. (2). Sounds great, right?

Technology 60

Technology Local Transportation Leadership 60

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Such a point speaks well of a company and culture, but it underscores the sizable challenge facing both buyers of marketing tools – and the marketers tasked with promoting them. Organizational barriers to martech tools.

Survey 112

Survey Software Technology Tools 112

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Government Crisis Employee 199

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Pervading uncertainty.

Reputation 146

Reputation Crisis Nonprofit Training 146

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. IR gives your investors an accurate account of company affairs, which helps them to make informed decisions about whether to invest in your business.

Strategy 78

Strategy Technology Tools Government 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

We saw the Coca-Cola company air a Super Bowl ad featuring a stream of attractive multiethnic individuals set against “America the Beautiful,” sung in various languages. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” Neville G.

System 78

System Technology Banking Community 78

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

MAY 18, 2021

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 30% said, “new technologies that are helping businesses and consumers.”. 29% said, “more research-based, thought leadership content covering topical issues.”.

Study 172

Study Communications Survey Pitching 172

Bianchi Biz Blog

OCTOBER 14, 2021

related to Community. 1% related to Leadership / Governance. While not covering these seven key topics: 60% did not cover Community. 92% did not cover Leadership / Corporate Governance. Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers. 3% related to Education.

Report 78

Report Automotive Government Energy 78

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 126

Communications Crisis Internal International 126