Agility PR Solutions

JANUARY 4, 2023

In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be familiar with exactly how they work, but you do […].

Publicity 154

Publicity Software How To Communications 154

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 115

Corporate Trends Communications Ethics 115

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. She previously worked in communications for The New York Times.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. This is available to all customers.

Software 131

Software Pitching Ethics Privacy 131

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. That suite contains products for public relations, investor relations and events. Critical Mention.

Software 161

Software Tools Print Technology 161

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. There are some risks too. PR also shouldn’t be afraid of generative AI. million newsletters.

Software 78

Software Company Pitching Training 78

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. So, says Propel, which provides PR software. Is that good? That number is significantly higher in the U.S. (59%)

Report 106

Report Publicity Marketing Pitching 106

Presspage

FEBRUARY 26, 2024

The Significance of Clear and Transparent Investor Communications Transparency is non-negotiable in investor relations. This two-way communication is vital for addressing concerns promptly and publicly, further establishing your company's dedication to clarity and transparency.

Corporate 78

Corporate Strategy Communications Storytelling 78

PRSay

NOVEMBER 9, 2022

Here’s what communicators should know about Mastodon, which has been around since 2016: You must choose a server. Instead, many different computer servers, owned by different people and organizations, use Mastodon’s free, open-source software and then link together to form a decentralized network. Art credit: koshiro].

Communications 165

Communications Twitter Software Mobile 165

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 97

Internal International Communications Employee 97

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. We need an environmental-type standard for communication,” he said.

Communications 129

Communications Software Internal International 129

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. By all public accounts I reviewed, the Notified was a bootstrapped company. Below is an example of an online newsroom.

Software 117

Software Tools Publicity System 117

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Software Pitching YouTube 369

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Sword and the Script

FEBRUARY 4, 2020

First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. If you haven’t signed up for Ned’s JOTW email newsletter , and you are looking for a new job in communications, or have one to fill, you should. Sign up here.

Software 105

Software Analysis Data Tools 105

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. That doesn’t mean public relations can’t build brand awareness; it can. What about a flood of LinkedIn comments?

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Identifying backlinks.

Technology 170

Technology Publicity Software Pitching 170

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Just having media monitoring in place is no longer sufficient for PR and communications success. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

5W PR

NOVEMBER 2, 2020

Creating an effective crisis management plan can be a hard task for any communication team. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. These are tools that can make us better, not take our jobs.”

Communications 74

Communications Guidelines Technology Tools 74

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? using communicative means to achieve adversarial objectives).

Communications 52

Communications eBook System Corporate 52

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 123

Blogging Software B2B Survey 123

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion.

Software 108

Software Reddit Marketing Survey 108

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. The publication cites David Hickey , Meltwater executive director for the Asia Pacific as saying: “The Deepreason.ai DeepReason.ai PR evolves. AI definitions.

Software 85

Software Publicity Technology Data 85

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. So we may ask, “What’s different about Typical Software Co.? So we may ask, “What’s different about Typical Software Co.?” The software can make a huge difference in revenue, yet the category is narrow.

How To 310

How To Transportation Software Employee 310

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

PR in High Definition

AUGUST 29, 2023

It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. Cloud computing involves delivering computing services, such as servers, software, and storage over the web. This approach ensures that everyone is communicated to taking into account their level of understanding.

Technology 62

Technology Communications Case Study Software 62

Solo PR Pro

OCTOBER 31, 2023

You'll need to budget for salaries, office space (if you go this route), and potentially new tools or software. Focus on delivering exceptional service, maintaining open communication, and regularly assessing client satisfaction. Conduct thorough interviews and consider freelance or part-time hires initially to mitigate risk.

Agency 68

Agency Publicity Training Financial 68

Sword and the Script

JANUARY 31, 2023

Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.”

Software 78

Software Case Study Technology Tools 78

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Andie Davis, Account Executive – Public Relations Major. Maybe consider it!

Communications 52

Communications Software Interviews Journalism 52

PRSay

OCTOBER 1, 2020

A profession has a responsibility to engage in public service — especially in times of crisis. During these troubled times, PRSA, its individual members and PR practitioners nationwide have undertaken a host of pro bono public service responsibilities. Coronavirus communications . To summarize the counsel: Be transparent.

Nonprofit 129

Nonprofit Publicity Government Policies 129

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. PR Strategy for Ad Tech Companies. Social Media.

Company 88

Company Strategy Publicity Advertising 88

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

Internal 189

Internal International Data Communications 189