PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

NewsWhip

JANUARY 26, 2023

Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well. In this case, McDonald’s was written about in both situations, so having searches set up to identify the stories being published allows the crisis team to stay on top of the news and prepare communications both internally and externally.

Communications 78

Communications Local System Data 78

5W PR

JULY 11, 2023

When marketing and promoting beauty or hair salon franchises , it’s important to effectively communicate the benefits to potential franchisees. Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation.

Communications 60

Communications Training Advertising Advertising 60

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language. Being proactive. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. o 77.5 – Treat employees respectfully.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. A small, local business. The post Linking Cybersecurity and Corporate Reputation. Your health insurance provider. Your employer.

Survey 74

Survey Reputation Corporate Banking 74

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. Data breaches as reputation crisis. Singtel is an example from this year that received mostly local coverage, and did not resonate much beyond Singapore.

Reputation 78

Reputation Crisis Analysis Data 78

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. It’s a period when the role of the communication function was elevated within every organisation. This is the legacy of COVID-19 for corporate communications.

Corporate 113

Corporate Communications Government Crisis 113

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. To be successful, pet care brands have to be able to effectively communicate the benefits they offer consumers and their pets through use of their products and services.

Brand 78

Brand Branding Communications Education 78

Onclusive

DECEMBER 6, 2021

Just having media monitoring in place is no longer sufficient for PR and communications success. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Stephen Waddington

AUGUST 31, 2020

It’ll be the first time since March that many communication practitioners have been able to work without the competing demands of childcare or home schooling. Helping organisations operate alongside the virus We’ve become the front line of an organisation’s communication response to the COVID-19 crisis.

Communications 125

Communications Crisis Leadership Sports 125

Reputation Specialist Michael Toebe

APRIL 25, 2022

A bold commentary has been written about the case and that question by Christine Flowers , an attorney, columnist for Delaware County Times and a writer for Broad + Liberty on crime, culture, and local politics. In this Q&A Reputation Specialist feature, she talks about her column on the story. You haven't felt that way.

Reputation 98

Reputation Film Writing Government 98

NewsWhip

JANUARY 12, 2023

With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . This gap can cause a lot of headaches for communications professionals. Reputation management. Turning insights into action.

Tools 78

Tools Communications Media Reputation 78

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Cultural sensitivity Culture plays a significant role in shaping beauty standards, preferences, and communication norms.

Strategy 78

Strategy Brand Branding How To 78

David PR Group

MARCH 16, 2020

As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. Right now, most businesses are up to their antibodies in operational and human resources issues, but you also need to remember to communicate with your customers. It took a little work, but I’m getting my money back. –John.

Communications 106

Communications Brand Branding Policies 106

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

PR in High Definition

FEBRUARY 22, 2024

We often consider translation to be at the heart of communicating across borders. And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. They’ve even delivered 100 pies to my local hospital in NJ earlier this month! Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Brand Branding Guidelines 282

Victorious PR

FEBRUARY 4, 2023

Social media is essential for brand reputation because it allows companies to connect with their audience, build a positive image, and have professionals know what to do in a crisis. With the use of social media and various platforms to share information, a positive reputation is critical to the success of your brand.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. SCHEDULE A DEMO.

Local 65

Local How To Internal International 65

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. The post Navigating Media At High-Profile Events appeared first on Crenshaw Communications. Be Prepared for Protests.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Jon Goldberg is the founder of Reputation Architects Inc. ,

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. Respond to their review by recognizing their concerns and then offer a direct channel for further communication.

Policies 95

Policies Construction Reputation Privacy 95

Reputation Specialist Michael Toebe

JULY 5, 2021

The truck came also close to hitting Congresswoman Debbie Wasserman-Schultz and several local elected officials. After an investigation by the local police and FBI, the accident was determined the following day to be just that — a tragic accident. Trantalis, a witness to the traumatic event, was understandably upset. An accident.

Communications 59

Communications Local Reputation Leadership 59

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. There have been some real reputation losers, along with the occasional tone-deaf message.

Brand 284

Brand Branding Small Business Retail 284

5W PR

JULY 21, 2023

This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise. Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers.

Retail 78

Retail Local Consumer Community 78

Reputation Us

SEPTEMBER 25, 2019

In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. Conduct an Audit Beforehand.

Reputation 60

Reputation Publicity Crisis Media 60

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. So, my reputation for piano playing is intact; it’s non-existent.

Reputation 69

Reputation Corporate Government Brand 69

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Invest in relationships.

Local 216

Local Government Community Corporate 216

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

5W PR

AUGUST 12, 2019

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. Let’s use a local electric utility as an example.

Corporate 68

Corporate Reputation Marketing Employee 68

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Stern + Associates

AUGUST 11, 2023

That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company. Public relations is a strategy for businesses to maintain communication between themselves and their stakeholders. There are many ways to build community relations.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. This involves being genuine and sincere in communication.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85