The Hoffman Agency

MAY 25, 2023

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. About Claire Munro Claire Munro Chart.PR, is an award-winning communications professional and manager with over 15 years of experience in Scotland’s environment and housing sectors.

Ethics 105

Ethics Government Corporate Exercises 105

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? A helpful exercise is to put yourself in the shoes of a journalist. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Ishmael's Corner

JANUARY 25, 2015

The same concept holds true for communications, although I’m not advocating that you read 500 pages every day. Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

We found this exercise to be useful. PR professionals generally understand Journalism 101 and are able to communicate with writers who are “on deadline” or reviewing a press release that is “embargoed.” The post Words That Will Drive PR Interest appeared first on Crenshaw Communications.

Pitching 136

Pitching Writing Journalism Guidelines 136

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

APRIL 25, 2023

The ability to comprehend the thoughts and emotions of others holds transformative potential in the realm of communication. Enhancing your awareness of this concept can significantly increase your communication skills. It enables us to predict and interpret others’ actions, empathise, and communicate effectively.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” A great example is this post on “engagement journalism.” ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Hoffman Agency

JULY 23, 2020

in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. Getting outside, trying new trails and changing the scenery has been a great source of exercise and a big stress-reliever.? .

Storytelling 68

Storytelling Journalism Internal International 68

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals.

Leadership 164

Leadership Blogging Storytelling SEO 164

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. Other articles examine the benefits of exercise when it comes to mental health, with examples from many big publishers. .

Brand 142

Brand Branding Exercises Healthcare 142

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful? Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Action PR

JANUARY 24, 2020

Recently, we had just the opportunity with our client Les Mills, the global group exercise provider. Its latest research, which was published in The Journal of Sports Medicine and Physical Fitness , showed that incorporating a core-workout programme into your running regime can improve your overall 5k time by as much as 66 seconds!

How To 52

How To Exercises Training Groups 52

Communications Conversations

JANUARY 10, 2023

I build this list each year as an exercise in stretching my boundaries for meeting new people. One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St. I’ve been at this (formally and publicly, at least) for 6+ years now. Second, there is no hidden agenda.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

PRSay

AUGUST 30, 2016

Why do I always lead with my years of journalism in my elevator speech about me, when I’ve been in PR twice as long, and 2.) The Readiness Review was a great exercise for me. I was, and am, happiest promoting someone or something — anything — other than myself. Why I didn’t have my APR? No one had ever asked me either question.

Exercises 74

Exercises Print Groups Conference 74

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Doctor Spin

DECEMBER 4, 2022

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Even people who exercise abstract thinking, logic, reason, and the ability to recognize complex issues can resort to this thinking style when threatened. Journal of Personality and Social Psychology, 95 (4), 810–825.

How To 52

How To Handbook Resources Groups 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. This is an exercise that occurs over months and years.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Shift Communications

NOVEMBER 13, 2015

The AE that can carry the ball across the goal line and get coverage in Forbes or The Wall Street Journal will quickly develop into a PR superstar. While they may not always be perfect analogies, I would like to circle back to this exercises main message, the importance of teamwork. A strong piece of coverage is akin to a PR touchdown.

Comparison 60

Comparison Agency Exercises Journalism 60

Shift Communications

NOVEMBER 13, 2015

The AE that can carry the ball across the goal line and get coverage in Forbes or The Wall Street Journal will quickly develop into a PR superstar. While they may not always be perfect analogies, I would like to circle back to this exercises main message, the importance of teamwork. A strong piece of coverage is akin to a PR touchdown.

Comparison 60

Comparison Agency Exercises Journalism 60

Shift Communications

NOVEMBER 13, 2015

The AE that can carry the ball across the goal line and get coverage in Forbes or The Wall Street Journal will quickly develop into a PR superstar. While they may not always be perfect analogies, I would like to circle back to this exercises main message, the importance of teamwork. A strong piece of coverage is akin to a PR touchdown.

Comparison 60

Comparison Agency Exercises Journalism 60

Doctor Spin

MAY 30, 2023

Please support my blog by sharing it with other PR- and communication professionals. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. PR strategies to professionals. Tormala, Z. L., & Rucker, D.

Publicity 52

Publicity eBook Ethics Resources 52

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? It’s another thing to actually to do it. Data mappings: Competitive Data.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Want more crisis communication tips? Some aspects of communication will always be difficult, but oftentimes your effectiveness is contingent on how much people like you. I thought to myself: this isn’t supposed to be.

Study 120

Study Writing Facebook Groups 120

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Before that, she worked at MSP Communications as director of feature digital editorial for clients from 3M to Optum and General Mills. Please welcome.

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Whereas, being an in-house communications professional, you’re expected to simply “know” and “do.”. 3) What can agencies do to get more out of corporate communications?

Agency 60

Agency Corporate Interviews eBook 60

Karen Freberg

AUGUST 19, 2018

Along with these classes, I was a TA for three classes (one for a professional development class, and two Intro to Communication lecture classes), a research assistant, and helped out with UT’s biannual event for the ADPR department. journal publications, projects, etc) and keep track of these on a regular basis.

Conference 46

Conference Exercises Social Media Internal 46

Karen Freberg

MARCH 24, 2020

I remember walking over to Weimer Hall at the University of Florida College of Journalism and Communication, and I sat down in my first lecture hall in the principles of public relations course. We have a lot of resources, exercises, activities, case studies, and stories to share. Why I wrote this book. The answer was simple.

Case Study 60

Case Study Creativity Study Course 60

Sword and the Script

FEBRUARY 20, 2018

It has definitely gotten harder because retailers are more sophisticated, consumer behavior has changed and there are more communication channels to manage. Communicating with the consumer is also a bigger challenge because of digital channels. Here’s a simple exercise to show the power of a brand.

Technology 61

Technology Marketing Retail Interviews 61

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. There are some uncomfortable truths we occasionally have to tell clients things that maybe years ago you could have said, oh, this coverage in the Wall Street Journal is everything you wanted, but did it help them reach their goals. We understand strategy, we understand communication.

Ethics 105

Ethics Data Training Agency 105

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64