Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Before that, she worked at MSP Communications as director of feature digital editorial for clients from 3M to Optum and General Mills. Please welcome.

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. He’s my guest for this latest edition of the Off Script series of interviews. Whereas, being an in-house communications professional, you’re expected to simply “know” and “do.”.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. We understand strategy, we understand communication. I didn’t understand it and at the time it was like I don’t get this and I don’t want to do it.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. I thought it was a great goal. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Twitter 68

Twitter Facebook Measurement Blogging 68

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. The temptation to replace thoughtfully considered and strategic communications with foolish antics.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

JUNE 11, 2021

Fourth and perhaps most frequently, we worked with communications colleagues around the school as well as trusted doctoral candidates to help our social team quickly secure technical reviews/accuracy checks on our social media content. What are some best practices for other communicators?

Publicity 158

Publicity Social Media Report Fashion 158

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

Sword and the Script

JANUARY 14, 2017

Business leaders outside of communications struggle to understand messaging. Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. Every action a business takes or communicates ought to trace back to those messages. You cannot wait to come to that conclusion a year from now.

B2B 60

B2B Pitching Survey Study 60

Deirdre Breakenridge

JANUARY 3, 2018

The interviews with business leaders are eye-opening. The Agony of Decision : I had the pleasure of reading Fred Garcia’s earlier book, The Power of Communication and was blown away. Every morning (no matter how busy the day ahead), I’m finding time for reading, meditating, stretching, journaling, etc. E = Exercise.

Crisis 0

Crisis Journalism Hotels Case Study 0

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. ” The post PR Pros Take On A President appeared first on Crenshaw Communications. Sure, PRs and media work together, and we need each other.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? ” she said, carefully.

Meeting 40

Meeting Publicity Trends Interviews 40