Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. That’s where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-publishing. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

MAY 17, 2022

By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads. Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. Repurposing content.

Strategy 88

Strategy Content Marketing Employee Google 88

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Use people, not logos. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112

Education Employee Measurement Agency 112

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 118

Social Media Study Blogging Company 118

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regarding this topic, a senior content marketer has shared her perspective. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 122

B2B Marketing Survey Software 122

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. Next year, don’t let it come to that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. But founders look to evolve to unearth ways to generate measurable impact with content.

Tools 147

Tools Radio Data Instagram 147

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. In communications, concepts are more accessible to our brains when presented visually. In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text.

Communications 120

Communications Telecommunications Infographics Video 120

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Find a timely twist.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Secondly, influencer marketing helps build confidence and credibility.

Retail 62

Retail Marketing Advertising Advertising 62

Critical Mention

JANUARY 3, 2018

Use a tool like Critical Mention to monitor media and measure your media coverage. Follow experts like Christopher Penn of Shift Communications ( @cspenn ), Gini Dietrich of Arment Dietrich ( @ ginidietrich ), or Katie Delahaye Paine or Paine Publishing ( @queenofmetrics ). How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Struggling to get eyes on your content?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.

Social Media 40

Social Media Marketing Media Nonprofit 40

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea.

Publicity 63

Publicity Small Business Advertising Advertising 63

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Imagine if your brand’s followers wore face paint and bought jerseys to support you. The secret to success is a lot like baseball — preparation, positioning and data.

Enterprise 200

Enterprise Infographics Software Mobile 200

Flack's Revenge

MARCH 4, 2015

It is about communicating clearly and powerfully. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Time your Communications. Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. Content types and Networks.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). He went on to say that the press release is still a fundamental part of organizational communication, and that isn’t going to change anytime soon.

Pitching 40

Pitching Writing Engineering Wikipedia 40

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

APRIL 13, 2017

But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story. They continually and progressively have to “do more with less.”

Media 210

Media Automotive Resources Product Launch 210

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2014 focused on social media and content. The Role of PR in the Coming Content Marketing Collapse. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Engage PR

SEPTEMBER 13, 2021

By Kate Cruickshank, communications advisor. Content creation is an essential tool to increase the profile of your business. Put simply, it’s all about the message you want to tell and how you choose to communicate it to your audience. Consider the goals of your content marketing strategy. prteam@engagepr.co.uk.

Infographics 60

Infographics Education Social Media Content Marketing 60