Deirdre Breakenridge

JANUARY 14, 2019

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Today, our world of communications includes so much more. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.”

Community 184

Community How To Media Ethics 184

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

Maxim Behar

JANUARY 14, 2021

The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications. Maxim Behar, PR expert and CEO of M3 Communications Group, Inc. , is elected a member of the Commission.

Ethics 52

Ethics Groups Community Agency 52

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Updating their brand values is necessary to better reflect ethical practices. Consumers care more about the impact of their purchases on the world.

Consumer 88

Consumer Brand Branding Ethics 88

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324

Twitter Community Ethics Resources 324

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. What is the most difficult ethical challenge you ever confronted? So a fun new change in my work world.

Report 90

Report How To Ethics Nonprofit 90

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. So, was Definers ethical? Facebook’s posture under pressure should surprise no one.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Transparency has now become the first line of defense, as it’s no longer a privilege.

Publicity 78

Publicity Brand Branding Ethics 78

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. Possibly including your walking ethical challenge of your boss, what is the most difficult ethical challenge you’ve ever confronted in your career? People are not props.

Ethics 79

Ethics Nonprofit Community Examples 79

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Some claim that their nefarious communication is protected by the freedom of speech guaranteed by the Constitution. Incivility is a communication barrier.

Ethics 158

Ethics Policies Groups Survey 158

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. It can be used to demonstrate the center’s commitment to supporting the community. This approach helps build trust.

Marketing 88

Marketing How To Ethics Insurance 88

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 264

Ethics Automotive Technology Conference 264

5W PR

FEBRUARY 26, 2024

Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities. Brands can also work on private online forums or social media groups where customers connect, share tips, and feel like part of something special. But fostering a true sense of belonging goes deeper.

Strategy 78

Strategy Brand Branding Product Launch 78

Stephen Waddington

JULY 1, 2021

We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication.

Corporate 141

Corporate Report Privacy Government 141

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. Know your audience. Connect with him on LinkedIn.

Ethics 132

Ethics LinkedIn Social Media Agency 132

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. Karl Connor. Amy Maxwell. Amy Maxwell.

Mobile 116

Mobile Meeting Course Ethics 116

5W PR

JANUARY 16, 2024

They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. Transparency Transparency and open communication are the next elements that are crucial to success. Consumers today crave more than just a perfect smile.

Industry 78

Industry Education Consumer Ethics 78

Deirdre Breakenridge

JANUARY 18, 2022

I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. Suni Lee, an American gold medalist, and member of the Hmong community, was allegedly harassed recently while out with friends. If anything, it showed me where I could ‘go’ from here.

Blogging 239

Blogging Ethics Social Media Privacy 239

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

PRSay

JULY 2, 2018

The program’s mission is to increase public understanding of national defense by giving American business and community leaders the opportunity to directly observe and engage with the U.S. As a professional communicator, I consider the conference to be a model influencer-outreach campaign. Lessons for communicators.

Communications 113

Communications Public Affairs Conference Exercises 113

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Margaret Ritsch, Ed.D.,

System 189

System Public Affairs Employee Nonprofit 189

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. An effective PR person is a first-rate communicator. This means excellence in writing as well as speaking before a variety of groups. An effective PR person is also a good researcher.

Ethics 128

Ethics Government Data Groups 128

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Solo PR Pro

FEBRUARY 14, 2023

Diversity, equity and inclusion (DE&I) is a complex and important landscape to navigate in our roles as communicators. Below are five primary steps that you can take to help drive diverse, equitable and inclusive communications. We also miss the opportunity to create richer communications programs that can engage our audiences.

Ethics 58

Ethics Community Consumer Communications 58

Solo PR Pro

FEBRUARY 12, 2015

On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Do you have a clause about ethics in your contracts? Chat Highlights.

Ethics 40

Ethics Leadership Twitter Meeting 40

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

Prakkypedia

JULY 30, 2018

Practised professionally, public relations is ethical, truthful, often serving noble causes, sharing very important messages which can make the community a better place. For example – we find PR people working in road safety, in health promotion, for charities, for animal welfare groups and much more. No, it isn’t.

Ethics 71

Ethics Fashion Government Engineering 71

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

MAY 3, 2022

The public relations function represents a broader stakeholder group and society itself, but whatever its contextual situation within an organisation, it cannot serve both the organisation and society as equals. Excellence James Grunig and Todd Hunt proposed a model of communication based on four components.

Publicity 112

Publicity Construction Corporate Study 112

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. With tremendous purchasing power, they are highly sought as a group when it comes to attracting and keeping their social media attention.

Social Media 177

Social Media Media Interviews Instagram 177