Sword and the Script

MARCH 5, 2024

PR tech briefs and mentions TVeyes now monitors about 100 broadcast channels in the Middle East along with about 350 Middle Eastern podcasts. This is the first time I’ve noticed a PR software category listed on Peer Reviews by Gartner. Another was more forceful: “This is an absolute shambles.

Software 125

Software B2B Pitching Data 125

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Agility PR Solutions adds podcast monitoring. Onclusive expands partnership with MSL.

Pitching 88

Pitching Report Software Survey 88

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. These include videos, webinars, podcasts, articles, and social media posts.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Within six weeks, they had launched a COVID 19 hub, published 49 new pieces of content and even launched a podcast. “Investment banking is just glorified content marketing.” Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 84

Pitching Survey System Technology 84

Communications Conversations

JANUARY 4, 2022

6 – I was a guest on two new podcasts. I chatted with long-time friend, Garrio Harrison (from my Fairview days) on the Business Conversation podcast about LinkedIn and executives’ presence on the channel. I also spoke with Fahren co-founder, Jim Cuene, on his podcast (which has yet to be released). Now, onto 2022!

Meeting 60

Meeting Groups Social Media LinkedIn 60

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. If you’d like to receive my weekly letter by email please sign up here. It’s how we ended up catching up for a coffee in Newcastle this week.

Tools 69

Tools Insurance Insurance Handbook 69

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Burrelles Fresh Ideas

MARCH 5, 2024

Mentions from new media like podcasts, livestreams, and newsletters. The survey asked whether generating earned media across three channels – local, national and trade press – had become easier, more difficult, or about the same as it was, and average responses in all three categories fell into the “more difficult” range.

Media 97

Media Nonprofit Pitching Analytics 97

OnePitch

JUNE 14, 2022

We cover thousands of product categories, and it is powerful. But I will say just looking at my inbox, Beck, I have four emails in my work inbox, and one of them is a Google Doc replies to edits I had just made on a story prior to recording this podcast. This week we’re joined by Wirecutter editor-in-chief, Ben Frumin.

Pitching 69

Pitching Report Video Data 69

PR 20/20

JANUARY 16, 2023

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Search Engine Land is a sister publication to the popular, Marketing Land (included below in the Marketing category). Top Rank Online Marketing Blog ( @toprank ): Actionable tips across marketing categories.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. “But I quickly realized that to really do this well, it would have to be a SaaS,” he said. “So,

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Pandemic-weary screen refugees turn to podcasts. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. My own predictions. Susan Kostal | Stet.

Marketing 167

Marketing Employee Content Marketing Training 167

Buzzstream

AUGUST 12, 2020

Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. com and find the “Customer Service” main category and then the “ Best Live Chat ” category. . Don’t have any? Be discoverable.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. Be sure to check out these posts and podcasts on the latest JOTW communications survey: Top comms challenges, zero-click content, the crying CEO (Hanson & Hunt Podcast). Then I saw another article on CommsTech which was also clearly about PR tech tools. Signal AI Acquires Kelp

Publicity 85

Publicity Survey Enterprise Pitching 85

ReimaginePR

JULY 11, 2016

By laying out themes, you just need to create posts that fall under that particular category. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Sword and the Script

AUGUST 4, 2020

Think: bloggers, influencers, podcasters and so on. So, while the latter is the bigger category, the former still commands more interest. >>> The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it.

Media Relations 147

Media Relations Media Print Software 147

ZudePR

FEBRUARY 26, 2019

The book’s been a bestseller in the UK and US in categories ranging from personal finance through public relations to portfolio management. I’ve appeared on a couple of podcasts with more planned. I now know two, and, apparently, 3,300 sales in six months is “phenomenal”, especially as I’ve self-published.

Financial 99

Financial Meeting Community Digital PR 99

Sword and the Script

FEBRUARY 12, 2019

times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. Yet there’s still data to support frequency: “Bloggers who publish weekly or more are nearly 2.5x Video and podcasts count too: “One in five bloggers are embedding video into the blog content.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. NPR has mastered podcast, which is a natural digital progression given the outlet’s roots in broadcast audio. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

MARCH 16, 2021

This couldn’t be truer; the focus of content marketing should be on creating videos, podcasts, articles, posts that help your customer, add value to their life, and help them solve their particular problem. Also think about podcasts. And measure regularly – weekly, monthly and quarterly. Offer solutions not a sales pitch.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. Typically that should include blogs, podcasts, video, digital, print, and social. 10 I need to monitor podcast mentions. Every solution seems to have a million different “levels” or “plans” to fit any budget.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

FEBRUARY 4, 2020

More recently, TVEyes has added podcasts to the sources of content it monitors. The TVEyes platform couples artificial intelligence with industry-leading video search technology to identify and quantify relevant coverage and brand presence across TV, radio and podcast sources.”. Sign up here. and 8:00 a.m.

Software 101

Software Analysis Data Tools 101

OnePitch

JANUARY 11, 2024

I can kind of use that as my guide rather than having five different emails of all the different categories from the same person. To hear more from journalists, listen to our #CoffeeWithAJournalist podcast every Tuesday. I don't need – I mean, every now and then, I appreciate something fun. I actually thought that was interesting.

Pitching 94

Pitching Consumer Trends Viral 94

PR 20/20

MAY 23, 2017

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. Search Engine Land is a sister publication to the popular, Marketing Land (included below in the Marketing category). Then August, a weekly subscriber-based email newsletter, is for you.

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. Continuing education in PR can provide a keen edge and there are many options from podcast to online and offline classes. The Tony nominees were announced this week, and it’s award season for public relations as well. Cultivating Habits of Highly Successful PR People.

Writing 149

Writing Education Pinterest Creativity 149

Ethical Voices

JULY 25, 2022

There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. Are you the only solution in this category? And what he ended up doing was writing a daily blog and podcast about how to get tuitions and scholarships for free.

Ethics 81

Ethics Training Real Estate Agency 81

PR 20/20

APRIL 1, 2021

Marketing AI Show podcast library. We're writing a book with BenBella (June 2022 release), published the State of Marketing AI Report with Drift in February 2021, and recently released The Marketing AI Show podcast. Scripps School of Journalism spring quarter of my junior year. Live monthly Ask Me Anything sessions with instructors.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

JANUARY 18, 2011

You can decide how what order these will be displayed in, and which categories of links are displayed. You can even mix photos with music, videos and podcasts. Show categories as a dropdown menu This one is really easy. All you have to do is go to your Categories widget, and select the option to “show as dropdown.&#

Blogging 81

Blogging Facebook Twitter Measurement 81

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. Love her weekly round-ups (a must read for all), and also love the fact that Shelly is doing most of the posting. Much like Mark, we don’t hear from him often enough (even though he’s doing a lot of video and podcasting recently).

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Regardless, thanks for visiting!

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

SEPTEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. Image: Brisbane Falling via Flickr , CC 2.0 Regardless, thanks for visiting!

Measurement 40

Measurement Tourism Creativity Blogging 40

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. If your pitch passes muster, the company includes it in a single daily email sent to journalists that have subscribed to those categories. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

Communications Conversations

MARCH 6, 2018

Now when I talk to people about what it costs to do social media well, I say there are three categories of expense: resources (ie, people time to manage your social media), content (either people resources in-house or outsourcing) and paid. What are your go-to resources that you read or listen to regularly (blogs, sites, podcasts, etc.)?

Social Media 102

Social Media Media Corporate Resources 102

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Some are new. But all of them are gems. Say hello to Joe.

Facebook 80

Facebook Twitter Measurement Blogging 80