Stephen Waddington

JULY 21, 2020

In addition, the UK’s Industrial Strategy sets out longer term investment opportunities with comms potential attached. COVID-19 proof categories Some sectors have been wholly unaffected by the COVID-19 lockdown and are booming. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink.

Crisis 78

Crisis Agency Enterprise Local 78

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. The next Comms School session at 630pm BST on 2 April will cover how to build a personal brand online. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. Some senior comms professionals attribute online cancel culture feedback to bored keyboard warriors. How to get to grips with cancel culture.

Groups 62

Groups Employee Leadership Examples 62

Beyond PR

JANUARY 16, 2018

The Cision Comms Cloud™ is filling that gap by enabling communications teams to understand which key influencers engage on topics important to their brand and whether those influencers generate the desired interactions with their target audience. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Sword and the Script

FEBRUARY 2, 2022

Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Bulldog Reporter , which is owned by Agility PR Solutions , has put out a call for applications to its annual Bulldog PR Awards which has a total of 61 categories (see FAQs and pricing ). Content picks from around PR tech land.

SEO 130

SEO Content Marketing Marketing Software 130

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Don’t just hope for success, calculate it!

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

OCTOBER 5, 2021

These two new features put Onclusive into the all-in-one category, which is beginning to get a little crowded. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand? How did this decision come to pass?

Software 152

Software Tools Print Technology 152

Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. b) Apologies are edited by a committee.

Corporate 78

Corporate Airlines How To Crisis 78

Melissa Agnes

FEBRUARY 3, 2015

To be considered a crisis comms pro, you need to prove that you are a crisis comms pro! Here, you should have two categories: preventable risk and unpreventable risk. It’s a skill that gets developed and honed over time, with effort and attention. Categorize your risks. Prevent the preventable. Make a list.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Sword and the Script

APRIL 7, 2020

Currently, it’s broken into four categories of news from health organizations, politicians, scientists, and news outlets. COVID-19 Comms: Lead with Empathy via Cision & Sarah Parker “Be prepared for reentry: Just because you didn’t close down during this time doesn’t mean you aren’t ‘reopening’.”

Technology 117

Technology System Tools Government 117

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For Onclusive has raised $21.4

Industry 85

Industry Media Technology Employee 85

The Hoffman Agency

DECEMBER 5, 2022

You may be surprised to know that most of our European team fall into the second category as they leverage transferable skills from their past experiences to become well-rounded B2B tech PR professionals. I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Rethinking internal and external comms. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. So be a conduit to those experts, whether it’s your own internal subject matter experts, or someone you met on an airplane. One of the advantages of being a data nerd is that everyone assumes you have data-based answers to their questions.

Communications 40

Communications Measurement Employee Course 40

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. Consider the following and think about how you might be able to push some of these ideas forward with internal partners (think: IT). Not one bit. I’m here to say they need to die. What parts of the intranet are absolutely essential?

Corporate 60

Corporate Employee Web Tools 60

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? However, “Of those execs who did have a good understanding of comms, 80% thought it delivered good value. In other words, the greater the understanding of comms, the greater its perceived value.”. 3) Multimedia boosts press release views. “A

Marketing 78

Marketing Publicity Survey Study 78

Ethical Voices

AUGUST 21, 2023

Think of some of the least interesting and rewarding tasks you could ask someone in PR or comms to do – “Hey, here’s a press release. Because effectively, using it to generate content is using it to speed up a task that a PR pro or comms pro can already do. That’s out in Cision One right now.

Agency 80

Agency Publicity Ethics Analysis 80

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Stuart is an international PR adviser, speaker, trainer, and blogger. Ask The Experts. The best, worldwide. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Communications Conversations

JULY 10, 2018

After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). And, he manages a small team of people who manage the corporate GM social channels (external AND internal). It’s my JOB to know them!

Social Media 24

Social Media Media SMB Tourism 24

ZudePR

JULY 20, 2016

My answer was nice, but internally I was seething. If you focus on aping your competitors, customers are faced with a homogenous mass of service-providers, as all the players in said product category naturally spend too much time beefing up their weaknesses and too little focussing on their strengths. Click to Tweet. It works for me.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. The tool allowed you to see the stats in various categories, while also being able to have an overall glance at each place individually, too.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Speaker, trainer conference facilitator, and public sector comms expert.​. Three – including the New Rules of Marketing and PR – are international bestsellers. The emails in this category are normally abusive, criticisms, requests for free work etc. #16: I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

SEPTEMBER 14, 2010

Today, a regional story can be seen by international audiences. And now, apart from my work, I teach as adjunct faculty at Hopkins MA/Comms program. Today, your news release can reach audiences you never expected it see in the past. Thats also why I wanted so much to earn my accreditation, which I did 5 years ago.

Facebook 106

Facebook Twitter Education Industry 106