5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. They’ve established a close-knit audience based on interests and industry.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

AUGUST 29, 2023

Benefits of Food PR for Launching New Products and Menu Items Food PR offers numerous benefits for businesses looking to launch new products and menu items. Firstly, it helps create brand awareness and generate excitement. Is it increased brand awareness, higher sales, or improved customer perception?

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Product Launch Crisis Management Agency Social Media 62

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. It is important to identify the social media channels that resonate most with your target audience and tailor your content accordingly.

Retail 62

Retail Marketing Measurement Product Launch 62

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

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Media Radio Television Engineering 108

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Local citations are a great way to link to your business online. Step 1: Set Goals.

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YouTube Brand Branding Video 116

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

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Marketing Content Marketing Data Social Media 196

Victorious PR

JANUARY 27, 2023

Communication Another strategy for managing media relations is to proactively share news and updates about your company. This can include announcements about partnerships, product launches, and upcoming events. Building relationships can be a powerful tool for promoting your company and building brand loyalty.

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Company Real Estate Strategy Publicity 52

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.

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Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Weather may sound boring, but it’s actually a rich story idea with high local relevance. We do an annual Halloween PR blog post that’s always well-received. Lead with the weather.

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Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

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Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was.

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How To Construction Product Launch Local 120

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

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Agency Case Study How To Crisis 62

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.

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Consumer Marketing Social Media Instagram 52

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. The candies were miserable little oblong-shaped blobs, and the traditional and social media backlash began.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Nike Football Presents – The Switch a Spark Brilliance Production.

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Video Sports Film Employee 62

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. Find a newsworthy story angle.

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Strategy How To Software Media 96

PR Fuel

JULY 26, 2020

Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage? They get picked up by local and national publications, help journalists, and allow you to control your messaging. Often, this is announcing a new product, service, or opportunity.

SEO 52

SEO Writing Local Product Launch 52

Doctor Spin

MAY 21, 2023

This could include senior advisory, media outreach, content creation, social media management, and more. This arrangement lets the agency become deeply familiar with your brand and objectives. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation.

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Agency Publicity Public Affairs Crisis Communications 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 59

Writing SEO Google Local 59

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

APRIL 27, 2016

Owned Media Oasis. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

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Trade Shows Marketing How To Real Estate 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Tencent is therefore hailed “social media king” thanks to WeChat, QQ and its mobile games. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. In the U.S.,

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Pitching Transportation Conference Report 36