Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling. Who saw it?

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Storytelling Data Communications Technology 0

Presspage

NOVEMBER 29, 2022

With the continuously growing expectations of the public, companies in aviation have now entered a new reality where more than ever they need their communications departments to take charge and protect their brand. It used to take us up to 15 mins to push information live, now this is possible in seconds and we do it ourselves.

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Storytelling Tourism Crisis Strategy 78

The Hoyt Organization

NOVEMBER 24, 2023

They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. In their world, information is a touch away, always ready for consumption. What Is Purpose-driven Storytelling? It encapsulates the brand’s vision, mission, and values.

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Storytelling Publicity Consumer Advertising 59

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Establish your brand voice through PR.

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Storytelling B2C B2B Consumer 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. The post Where Do You Find Data For PR Storytelling?

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Storytelling Data Survey Financial 149

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Don’t feel tempted to just share top line information. If you do it right.

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Reputation Automotive Brand Branding 195

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. Although I love words, science proves that visual information is simply easier to process.

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Storytelling Video Infographics YouTube 120

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility. She has access to huge amounts of information — customer reviews, trade articles, analyst reports and research, and firsthand experiences from professional peers.

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B2B Brand Branding Education 170

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Defense tech storytelling But transparency alone is not enough. In a time where public perception is critical, storytelling acts as the guiding light.

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Publicity Brand Branding Ethics 78

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Blog Brand Stories We Love Brand Story' Dynamic Duo. The 3 Story Components.

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Brand Branding Storytelling Resources 306

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. If you tell your brand’s story well, it can have a significant impact.

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Storytelling Brand Branding Consumer 142

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

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Storytelling Data Insurance Insurance 149

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Is your brand a non-profit looking for funds? Set the stage.

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Storytelling Case Study Writing Creativity 105

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

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Brand Branding Storytelling Video 173

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Only then can we understand where brand conversations and messages make sense. In the media business, we talk a lot about how brands can get into those conversations through advertising. Mobile ecommerce is booming, with 54% of millennial and 55% of GenZ shoppers saying social is their preferred channel for discovering brands.

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Trends Mobile Twitter Consumer 320

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? How many brands can issue a defensive press release on behalf of its fans?

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Brand Branding Insurance Insurance 249

Cision

MARCH 14, 2016

“We are bombarded with information. People are constantly trying to put information in front of us.” . — Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? The four P’s of storytelling.

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Storytelling Skype Energy Software 120

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Share the brand story , values, and mission.

Consumer 78

Consumer Industry Brand Branding 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information. , should be adept at building a robust PR plan independent of a set marketing template.

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B2B Company Storytelling Retail 156

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

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Brand Branding Infographics How To 145

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Is there any background information on interviewees you can include or information about your company that might support the plot of your story?

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Storytelling Film Blogging Video 137

5W PR

MAY 21, 2024

Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making. Evoke emotions such as excitement, hope, or empowerment through storytelling. Utilize storytelling to highlight the unique features and disruptive potential of the technology.

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Technology Trends Company Storytelling 127

Lauri Pehar Borsh

FEBRUARY 13, 2014

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. By Richard Brownell | PR News Online 02/11/2014.

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Storytelling Brand Branding Corporate 83

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

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Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

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Brand Branding Storytelling B2B 149

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 146

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

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Social Media Marketing Media Storytelling 93

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

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Brand Branding YouTube Social Media 252

ReimaginePR

AUGUST 8, 2016

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Your story will help your audience relate to your brand. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts. Storytelling for Crowdfunding Best Practices. Click Here.

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Storytelling How To Video Resources 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

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Publicity Brand Branding Storytelling 256

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

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Brand Branding eBook Resources 52

Remote PR Jobs

AUGUST 16, 2023

For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. They are considered resource documents.

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Pitching SEO Storytelling Resources 243

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

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Corporate Strategy Communications Storytelling 78

5W PR

JANUARY 3, 2024

In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression. It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. What is strategic communication?

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Communications Storytelling Nonprofit Measurement 78

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? When journalists tell stories, their main goal is to inform. Build Awareness.

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Journalism Brand Branding Storytelling 120

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. This means that pitching must start with the right data and end with measurement.

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Pitching Data Privacy Writing 370