The Proactive Report

JULY 20, 2017

And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers. There are ways to tap into the online conversations about your brand – and your competitors. Small Business. That ought to be reason enough.

Analytics 145

Analytics Small Business Mobile System 145

Lauri Pehar Borsh

JANUARY 12, 2019

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR.

Digital PR 60

Digital PR Brand Branding Media 60

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

The Proactive Report

MAY 4, 2015

Blogging has lost a little ground, but Dr Ganim-Barnes pointed out that blogging is still the best vehicle for though leadership and it’s one of the only social properties owned by the brand. Small Businesses Succeeding on Social Media. Follow me on Twitter for daily Digital PR updates.

Social Media 100

Social Media Company Media Study 100

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. About Barbara Rozgonyi, Sales Performance Expert.

Strategy 52

Strategy Training Insurance Insurance 52

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

5W PR

APRIL 8, 2021

A press release just might get your business out into the public at no cost to you. Are you aiming to create brand awareness of your website or products? David Johnson, CEO of Strategic Vision Public Relations, told Business News Daily small businesses would be foolish in thinking that a press release will be picked up in its entirety.

Engineering 128

Engineering Writing Social Media Report 128

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Lauri Pehar Borsh

AUGUST 12, 2017

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

Brand 68

Brand Branding Media Small Business 68

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ).

Technology 12

Technology Software Company Marketing 12

Rock the Status Quo

JUNE 18, 2015

Inconsistent brand clarity. It must reflect a clear purpose that fits with your brand. Each piece of content you create should speak to a specific audience, but it also should demonstrate a link between that audience and the brand. THAT’S what makes your content great, not mindlessly shoveling out quantities of crap.

Banking 100

Banking Small Business Reputation Social Media 100

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re new to the PR world, we suggest brushing up on these critical tips: 5 things new PR pros should learn. Are you looking for good photos for your brand’s blog or social media posts? Our top picks: PR strategies can vary from organization to organization. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. You don’t have a brand. Build a brand.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. You don’t have a brand. Build a brand.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

ZudePR

DECEMBER 30, 2016

You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business. Be a reverse-positioned brand. Be a hostile brand. You may find them counter-intuitive (even more so when the book was published in 2010).

Writing 84

Writing Google Meeting Airlines 84

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO. Hello again, SEO!

Infographics 100

Infographics SEO LinkedIn Pinterest 100