Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. By Robin Carr, LCI.

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Social Media Brand Branding Customer Service 52

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. And he sees PR teams getting more involved in brand safety.

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Trends Industry Government Data 333

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

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Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter.

B2B 170

B2B How To Instagram Reddit 170

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

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Video Social Media Instagram Media 62

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. From your perspective what is storytelling? . If there’s no story, there’s no brand.

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Storytelling Brand Branding Customer Service 85

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

Shift Communications

JULY 3, 2019

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. Where is social media going? Maddie Peters. Account Coordinator.

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Social Media Media Storytelling Mobile 98

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

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Social Media Corporate Communications Media 52

NewsWhip

SEPTEMBER 26, 2019

The strikes were more engaged on social platforms, with Facebook and Twitter really driving the conversation in real-time as strikes around the world progressed. Twitter was a very mixed bag in the past week, with celebrities, politicians, and influencers chiming in with their opinions of Greta and the strikes.

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Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

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Social Media Marketing Media Instagram 75

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

Social Media 52

Social Media Agency Media Mobile 52

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 146

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

JULY 6, 2016

The Art Of Storytelling In Business Communications And Public Relations. The math for Twitter appears so promising. At last count, over 300 million people use Twitter. The social media platform doesn’t make it easy to get noticed. The social media platform doesn’t make it easy to get noticed.

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Twitter Storytelling Social Media Communications 99

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. Instagram boasts 400 million users; Twitter comes in at 320 million. You may not think you’re tech-savvy enough to master social media for your business. Social Media is Here to Stay. Facebook currently claims 1.09

Social Media 120

Social Media Technology Pinterest How To 120

The Proactive Report

APRIL 28, 2015

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.

Storytelling 100

Storytelling Tools Digital PR Course 100

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. This gives the brand a lot more exposure.

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Fashion Storytelling Social Media Instagram 88

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Communications Conversations

DECEMBER 8, 2014

I know, I know, Twitter started this way, too. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. But, I just don’t see the publishing tool being a big game-changer for brands. But, that silence is deafening. Is this 2007? Am I wrong?

Social Media 152

Social Media Mobile Marketing Storytelling 152

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing.

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Twitter Pharmaceuticals Marketing Product Launch 70

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Top-notch production.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

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Storytelling Education Software LinkedIn 233

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Storytelling Chemicals Advertising Advertising 61

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. A Better Way to Use Twitter. . Success with the Right Social Media Strategy. .

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Social Media Pharmaceuticals Strategy Instagram 70

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 112

Brand Branding Instagram Storytelling 112

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

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Training Brand Branding Fashion 97

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

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Publicity Storytelling Instagram Pitching 165

The Stalwart Blog

JULY 15, 2016

I think I love it so much for two reasons: Intimacy - sure you can take a video and share it on Instagram, Twitter or Facebook, but those platforms can get in the way of the viewing experience. Storytelling - a “story” may only be one snap, but typically it’s a series of video snaps following your friend, celebrity or brand that day.

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Storytelling Real Estate Instagram Video 60

Beyond PR

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling. Who saw it?

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Storytelling Data Communications Technology 73

5W PR

OCTOBER 31, 2023

Ragan & PR Daily: Social Media Conference Set against the enchanting backdrop of Disney World in Orlando, Florida, the 2024 Social Media Conference by Ragan & PR Daily promises to be an insightful networking event. The key is knowing when to speak and when to listen, ultimately building trust and loyalty.

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Conference Nonprofit Education Healthcare 78