NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Our team is entirely focused on making things as engaging on social as possible and getting traffic to sites but also getting our brands out there,” she says. If there’s one thing Reach Plc has, it’s, well, reach. Unique analytics.

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. It wound up folding them all under the Onclusive brand. LLMs are at the heart of generative AI technology. Earlier this year, Meltwater was taken private by a joint PE organization. More gen AI.

Software 132

Software Reddit Technology B2B 132

NewsWhip

MARCH 15, 2024

Can you talk about the role technology has played throughout that journey? At Disney and most other companies, we rely on technologies like NewsWhip Spike to help us access data from the social media platforms and other online sources through queries. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

Business Wire

FEBRUARY 1, 2017

The video news program, featuring stories on disruptive startups and technologies, premiers on Thursday, February 2 nd and can be seen on BizWireTV.com as well as Apple TV, Roku, iPhone and Android devices via a downloadable app. The look and feel of the show are being refreshed specifically for today’s mobile and social channels.

Reddit 150

Reddit YouTube Video Mobile 150

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Ads where the brand hero drives off into the sunset. . No More Heroes Any More. understand .

Reputation 88

Reputation Social Media Reddit Media 88

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. If they don’t, their brands and reputations (and hence businesses) will take a beating. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. I completely disagree.

Reddit 168

Reddit Government Google System 168

NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Preparation is key when it comes to a crisis — knowing what’s important to your brand and business and having the necessary dashboards built in advance beforehand is critical to getting ahead of any future issue.

Crisis 78

Crisis Data Reddit Analytics 78

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

NewsWhip

OCTOBER 26, 2021

Can you talk about the role technology has played throughout that journey? At Disney and most other companies, we rely on technologies like NewsWhip Spike to help us access data from the social media platforms and other online sources through queries. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company also says it has doubled “the amount of content from Reddit” for media monitoring. But I did watch, listen and read.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Align Technology.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Communications Conversations

FEBRUARY 6, 2019

In fact, I see quite the opposite: continued opportunity for brands–especially on platforms like LinkedIn (for sure) and Instagram. After all, channels like Reddit and Nextdoor didn’t even show up on this list! Almost 9 in 10 companies use some form of third-party tool or technology to manage social media.

Report 76

Report Analysis Video Instagram 76

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 158

Tools Media Software Analysis 158

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. If you can add an Instagram contest or if you’re working with a brand and a spokesperson, have them take over the Instagram account for the day.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. An average of only 10% of journalists worldwide cited third-party social media influencers alone as the most impactful contributor to brand reputation.”. 1% said SnapChat.

Survey 76

Survey Media Relations Report Media 76

Sword and the Script

APRIL 13, 2021

NLP is used in a variety or PR technologies for media monitoring. However, from a public health perspective (and possibly for an e-cigarette brand trying to avoid regulatory actions) such a statement is clearly negative. Sorting out what is positive, and negative is a big challenge that NLP faces.

Analysis 78

Analysis Marketing Engineering Data 78

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. 4 Lessons Learned From the Most Agile Brands on Social Media. And there were a few model brands that leveraged each feature to its maximum potential—all the while entertaining us.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

APRIL 3, 2018

I used this field to eliminate job postings associated with a brand name. I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label. Of course, some people might want to see the job listings.

Media 63

Media System Tools Google 63

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. For B2B companies, earned media and branded content ranked as the most effective digital tactics.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. One critical experience I had was the entire time I spent working at Phoenix Technologies , which was 10 years in duration.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 101

Software Reddit Marketing Survey 101

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Buzzstream

MARCH 21, 2024

Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. Your stakeholders may want to build brand awareness. Keep in mind that each of the below are pieces of the puzzle.

Construction 62

Construction How To Media Google 62

NewsWhip

DECEMBER 21, 2023

And speaking of AI above, there’s a media literacy and misinformation beyond deep fakes, as the technology becomes more convincing and harder to distinguish from reality. TikTok had just become all the rage when the Tokyo Olympics were underway, and several brands saw success on the app by tapping into the athletes’ influence.

Trends 78

Trends Social Media Community Viral 78