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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 177
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.

Brand 152
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Reputation on social media – Comms must own it or lose it

NewsWhip

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Is it humorous?

Brand 196
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. They leverage advanced AI technology to collect real-time data and insights based on your criteria.

How To 195
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. They leverage advanced AI technology to collect real-time data and insights based on your criteria.

How To 195
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Introducing Crisis Dashboard

NewsWhip

For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

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