Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

PR 20/20

MAY 19, 2020

Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services.

Writing 72

Writing Brand Branding Construction 72

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? The digital world has given all of us different and often better options for how we get our news, how we share it with others, and for those of you promoting your brands, how you and the media connect with each other. Think about how you get information these days.

Print 78

Print Newspapers Media Skype 78

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. That was the sign off to an email from Richard Dawson, business journalist, North East Times Magazine. Think about the images that leave an impression in a print publication or stop you scrolling in the digital sphere.

Creativity 97

Creativity Print Storytelling Meeting 97

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. The editors can’t know what will happen with the virus four months from now so they need to continue with their planned themes and the overall category of the magazine (i.e.

Media 130

Media Television Exercises Newspapers 130

5W PR

APRIL 11, 2023

Exclusivity of solutions Luxury marketing aims to create a unique brand image that reflects exclusivity and prestige. Luxury brands like Gucci, Chanel, and Louis Vuitton use these strategies to appeal to their target audience and build their luxurious and exclusive brand image.

Marketing 78

Marketing Radio Print Consumer 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Digital and print trades in a given sector are tantamount to a virtual business community.

Pitching 168

Pitching Real Estate B2B Journalism 168

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! Our team is entirely focused on making things as engaging on social as possible and getting traffic to sites but also getting our brands out there,” she says. Unique analytics.

Reddit 158

Reddit Viral Analytics Social Media 158

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. Hard to think that far ahead.

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Pitching Nonprofit Financial Insurance 130

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

Victorious PR

NOVEMBER 22, 2022

We work across fields to build brands that attract, offer a unique position, and effect real change in the world. We at Victorious PR understand that publicity is more than just an article published in a magazine. We aid companies to enhance their digital presence and be seen as the #1 authority in their niche.

Company 52

Company Print Agency Meeting 52

Konnect Agency

NOVEMBER 26, 2019

A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations agency do this? How can we tap those outlets that may seem to be a “stretch” for the product, or brand?

How To 80

How To Print Agency Social Media 80

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

Media 48

Media Radio Newspapers Print 48

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 90

Meeting Transportation Media Journalism 90

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section.

Storytelling 60

Storytelling Journalism Print Mobile 60

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

Action PR

MAY 29, 2019

This week’s highlight is the release of issue two of Keepers’ Union magazine , the newest football publication that offers exclusive insight on all things in the world of goalkeeping. search for Keepers’ Union Magazine in the App Store or Google Play. As a full-service agency, we get involved with all parts of the marketing mix.

Banking 40

Banking Print Interviews Google 40

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. It’s imperative to know the right people in the right way, so when there’s a message to disperse to a target audience, there’s a member of the media gladly willing to be a brand megaphone.

Radio 68

Radio Digital PR Construction Print 68

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. Recommendations include simple, inexpensive survey data owned by a brand but only tangentially related to its product or service as well as short articles drafted specifically for a particular outlet.

Social Media 120

Social Media Media Comparison Guidelines 120

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. Target Audience.

Advertising 105

Advertising Advertising Writing Product Launch 105

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Understand which influencers are having the most impact on your brand.

Media 75

Media Radio Newspapers Print 75

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 149

Employee Print Writing Survey 149

PR Insiders

MAY 7, 2021

PR is about building your brand and your authority over time. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. When we talk about the media, we think of newspapers, magazines, TV, and radio.

Data 78

Data Newspapers Analytics Measurement 78

Mark My Words

OCTOBER 9, 2017

Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine. In an age of owned channels where every details of a star or brand can be carefully curated why would you sit down with a journalist like Dougary?

Film 83

Film Interviews Print Conference 83

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

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Trends SEO Leadership Print 124

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Done correctly, this connection can lead to better brand awareness and consumer loyalty. But there is still an argument for connecting with consumers off screen.

Consumer 60

Consumer How To Advertising Advertising 60

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Mark My Words

OCTOBER 9, 2017

Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine. In an age of owned channels where every details of a star or brand can be carefully curated why would you sit down with a journalist like Dougary?

Film 60

Film Interviews Print Conference 60

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising.

Marketing 62

Marketing Advertising Advertising B2C 62