Remove Brand Remove Journalism Remove Magazine Remove Print
article thumbnail

4 Brands Running Successful Brand Journalism Programs

Cision

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like?

article thumbnail

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism starts people on a journey with your brand.

article thumbnail

3 Factors That Shape Your Brand Journalism Strategy

Cision

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Distribution.

article thumbnail

Free White Paper! Build a Brand Journalism Program

Cision

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact.

article thumbnail

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168
article thumbnail

Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 73
article thumbnail

Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 92