5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values. Sharing accomplishments, such as product launches and expansion into new markets.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

NOVEMBER 10, 2021

You can always come back and edit your setup to include more brand names or keywords that are important to you. Assess the implications of each PESTLE factor on your brand image. AI-driven technology behind the Onclusive platform makes it easy for you to set up your media monitoring, social listening and trend tracking from the get-go.

Analysis 195

Analysis Corporate Reputation How To 195

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What are Brand Mentions? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. Reputation and Brand Management.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. That’s unlikely, because PR is best at building brand visibility and credibility over time.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

JUNE 1, 2023

By being part of CES 2024, with the right help, your brand could receive invaluable global coverage, significantly enhancing your market visibility. Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. 2024 media attendance is expected to be even larger.)

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. .

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

When a public relations firm signs a new account, excitement is in the air. A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. Take a little time to celebrate, then let the real work begin. Establish a baseline.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The practice of public relations is about telling stories, and all good stories have compelling themes. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies.

How To 120

How To Case Study Product Launch Agency 120

PRSay

NOVEMBER 5, 2018

Eighty-five percent of people say they’d like to see more video from brands. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time. Enhancing press releases with video. Syndication with video.

Video 116

Video Communications Strategy Product Launch 116

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? But we in public relations do. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Presspage

AUGUST 24, 2018

The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the past. Leadership biographies and headshots The majority of journalists ask for a headshot of the executive they interview or choose to feature in a story.

Media 68

Media Leadership Product Launch Television 68

ImPRessions - Crenshaw Communications

JUNE 8, 2022

And public relations isn’t always a straight path. Leadership positioning. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. What is PR exactly?” . Because few do. Social media engagement.

Publicity 334

Publicity Advertising Advertising Leadership 334

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. So, how did your leadership team cope with COVID-19?

Reputation 75

Reputation Employee Leadership Product Launch 75

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Do work backward. Simple, smart, and effective.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. So, how did your leadership team cope with COVID-19?

Reputation 48

Reputation Employee Leadership Product Launch 48

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. Often, this is announcing a new product, service, or opportunity. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months.

SEO 52

SEO Writing Local Product Launch 52

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. The access to people, brands, and agencies is unlike anything else I have seen in my career. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media. More show and less tell. .

Marketing 192

Marketing Content Marketing Data Social Media 192

Remote PR Jobs

SEPTEMBER 25, 2023

But one traditional medium that has bridged the gap between the two worlds is public relations. Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100

Media Print Radio Consumer 100

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? It’s absolutely free to apply… with tremendous upside in terms of recognition, publicity and promotional support if your plant is selected for an award. consider applying for Seraph’s Operational Excellence Awards.

Automotive 90

Automotive Enterprise Resources Product Launch 90

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. After a few nerve-wracking calls, I had a list of reporters on my WeChat contact page.

Pitching 36

Pitching Transportation Conference Report 36

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. For maximum impact, overprepare.

Conference 95

Conference Trade Shows How To B2B 95

PR Fuel

JUNE 16, 2021

A press release can help you boost brand awareness, build a buzz, and establish your credibility. New leadership announcements . For a product launch, consider distributing press releases one to two weeks in advance. They’ll know when to send your press releases to the right publications. Acquisitions.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52