ImPRessions - Crenshaw Communications

JULY 17, 2018

Should a PR person participate in client media interviews? In most cases it means the PR rep helps the client prepare in advance, offers background to the journalist, and accompanies the client to the interview as a largely silent partner. When does that mean controlling an interview? The PR role in media interviews.

Interviews 74

Interviews Media Crisis Training 74

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Action PR

JULY 9, 2019

If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. It can also help manage your reputation. What happens if a journalist asks you a question that isn’t related to the topic of the interview? Speaking to the media is important.

Interviews 58

Interviews How To Media Training Examples 58

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. The outcome is trust, reputation, and behaviour change. These include an ethical code, education, training, and qualifications.

Publicity 98

Publicity Corporate Interviews Reputation 98

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. A crisis can harm your reputation as well as your competitiveness.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

MARCH 17, 2021

At the beginning of March, the world got to see an exclusive conversation between Oprah Winfrey, Prince Harry, and Meghan Markle – an interview that quickly saturated conversations across all social media platforms. It’s also a good idea to avoid saying anything that might sound bad or harm the company’s reputation. Opportunity.

Interviews 88

Interviews Training Crisis Reputation 88

Reputation Us

JUNE 23, 2019

Develop Strong Organizational Brand Culture. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. .” A tailored crisis preparation plan that helps companies effectively prepare for any potentially reputation-damaging crisis. Be Prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. PR FOR ANYONE.

Interviews 130

Interviews Video Film Industry 130

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR in High Definition

APRIL 27, 2023

But it’s important to remember that not every conversation is relevant to your company or brand. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. I’d never use “xerox” as a verb after having represented a competitive brand of copiers. Do the research.

Agency 140

Agency Enterprise Energy Retail 140

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features.

Instagram 140

Instagram Technology Resources Employee 140

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Simply put, we reposition and protect brand reputations. She knew how important her reputation was, and she quite frankly, was really embarrassed that we had a copy of this letter.

Ethics 76

Ethics Publicity Education Reputation 76

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. It’s also very important to tap and train media spokespeople at the beginning of an engagement. 2017 PR Takeaways. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged.

Social Media 120

Social Media Reputation Crisis Media Training 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability.

Training 159

Training Pitching Writing Video 159

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. You may win a battle, but not the long-term impact or reputational challenge. We have them drive the in-office experience that’s really geared towards having the more junior levels learn and train and collaborate. Now it’s AI at almost every interview.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Op-Ed by Daniel Tisch, APR, FCPRS. How can conflicts be avoided?

Journalism 40

Journalism Reputation Ethics Corporate 40

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Op-Ed by Daniel Tisch, APR, FCPRS. How can conflicts be avoided?

Journalism 40

Journalism Reputation Ethics Corporate 40

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. We are not emailers after all – we are in the business of reputation management. Persistence is still a strong strength in media relations in 2017.

Interviews 35

Interviews Writing Blogging Social Media 35

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Why not on LinkedIn?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Rock the Status Quo

SEPTEMBER 16, 2014

Knowing this, most still aren’t training the talent they already have in-house. If we can’t find the right skills, frankly, it’s time to aggressively begin training the talent we DO have. Don’t be afraid to specialize and build a reputation around your sweet spot. Why did I bring these out in the light?

Agency 164

Agency SEO Training Analysis 164

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. An ongoing training component with updates, team coaching, and results tracking will be added into an annual social selling performance plan.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Reputation Us

APRIL 18, 2017

Balance this with what you feel comfortable putting your brand stamp on. Before putting their name in the “hot seat,” ask yourself a few questions: Do they reflect your brand values and do you want them speaking on behalf of your company? Once this is built, think through your team of onsite experts who have expertise in these areas.

Leadership 83

Leadership Print Training Radio 83

ISEBOX

JULY 29, 2015

These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Online communities fall under the public relations umbrella and these conversations have an impact on branding. Reputation Management. To a brand, reputation is revenue. Reputation Loss.

Media Relations 70

Media Relations Media Financial Reputation 70

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Why not on LinkedIn?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62