Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Organisations focused purely on financial performance have been hit hard by the crisis.

Reputation 153

Reputation Financial Case Study Banking 153

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).

Reputation 94

Reputation Measurement Brand Branding 94

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products. Should we get involved?

Reputation 148

Reputation Financial Community Employee 148

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact.

Trends 184

Trends Video B2C Measurement 184

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Animal abuse.

Insurance 97

Insurance Insurance Exercises Reputation 97

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

Reputation Us

MARCH 27, 2023

When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations. ESG can sometimes become good for the brand, but not foundational to company strategy. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations.

Media 195

Media Reputation Data Leadership 195

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations.

Media 195

Media Reputation Data Leadership 195

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Generating brand awareness. Integrating PR and marketing. And even when they do come together, poor alignment and working in silos are not surprising without the proper integration playbook.

Marketing 195

Marketing Measurement Advertising Advertising 195

PR in High Definition

MARCH 28, 2023

It is also a pivotal market for many companies’ global success and for anyone looking to establish a good base for doing business throughout the region it is critical to establish a strong reputation. Measurements like type, tier, message penetration could be a much better indicator of success compared to straight numbers.

Measurement 62

Measurement Comparison Local Examples 62

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Make clear the ground-breaking aspect of the solution.

Strategy 78

Strategy Privacy Financial Guidelines 78

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Reputation: Like A Priceless Asset.

Reputation 79

Reputation Public Affairs Survey Financial 79

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Organizing events to enhance brand visibility and strengthen relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. PR measurement evangelist Mark Weiner passed in December. One Euro is currently worth $1.10

Brand 151

Brand Branding Reddit Pitching 151

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

How To 195

How To Consumer Social Media Community 195

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. You’ll need to prove your PR approach is worth the C-Suite’s investment both financially and with time. Brand storytelling is crucial to every business.

Publicity 208

Publicity How To Storytelling Construction 208

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market.

Software 150

Software Financial Measurement Report 150

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

Cision

JUNE 30, 2017

The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. But ironically, it is simply not getting its just due when it comes to measuring its impact. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. They involve tailored messages.

Strategy 220

Strategy Measurement Advertising Advertising 220

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248