Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. However, they can learn from others’ campaigns. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). By being part of CES 2024, with the right help, your brand could receive invaluable global coverage, significantly enhancing your market visibility.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all.

B2B 147

B2B Data Retail Survey 147

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Reputation and Brand Management. Thought Leadership. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

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Writing Comparison Product Launch Leadership 130

PRSay

NOVEMBER 5, 2018

Eighty-five percent of people say they’d like to see more video from brands. Many organizations already add video to their press releases to support product launches, events and executive announcements. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event. Now is the time.

Video 117

Video Communications Strategy Product Launch 117

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. In addition to videos, add product photos and even office photography (i.e., What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. But nothing feels worse than to be that one product that’s left out of the mix.

Company 136

Company Interviews Reputation Privacy 136

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands. Video content has become a central component across all social media platforms.

LinkedIn 62

LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events.

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

JULY 26, 2020

Often, this is announcing a new product, service, or opportunity. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready.

SEO 52

SEO Writing Local Product Launch 52

Karen Freberg

JUNE 24, 2019

I’ve been to a ton of educator related events with the promise that these events will help bridge the gap. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. This is why Cannes Lions is such a draw and a must go to event.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. It’s not a bad take. How is public relations defined?

Interviews 100

Interviews Publicity Technology Social Media 100

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. So often, these events come as a complete surprise. In today’s world, a negative story about your brand or organisation could go viral in an instant. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? Last year’s event was an incredible evening of celebration and networking with industry peers. Visit the 2023 Gallery to have a glimpse of this past year’s event. consider applying for Seraph’s Operational Excellence Awards.

Automotive 90

Automotive Enterprise Resources Product Launch 90

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. After a few nerve-wracking calls, I had a list of reporters on my WeChat contact page.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. It may be smarter to create one concise brand. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives.

Conference 95

Conference Trade Shows How To B2B 95

PR Fuel

JUNE 16, 2021

A press release can help you boost brand awareness, build a buzz, and establish your credibility. Think about current events that are occurring in your industry, too. New leadership announcements . Immediate release events might include breaking news. It’s not enough to start distributing press releases, though.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016.

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Blogging Marketing SEO Content Marketing 60