Barokas

NOVEMBER 29, 2018

Last night, Barokas Communications was honored by PR News as a Top Place to Work in PR based on outstanding performance in establishing an engaging workplace that allows employees to enjoy their work and help their companies grow. Benefits above and beyond traditional benefits (health insurance, retirement plan, etc.). Company culture.

Communications 113

Communications Insurance Insurance Training 113

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. From investors to employees, everyone's demanding action.

Report 109

Report Government Financial Trends 109

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Financial Employee 78

PR Fuel

FEBRUARY 25, 2022

And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance. Speaking with the press also boosts the company’s brand, since it shows there are people behind it. A brand is only as good as the people who work on it. If You See a Need, Address It.

Product Launch 105

Product Launch Travel Interviews Writing 105

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Employee recruiting. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

5W PR

NOVEMBER 25, 2019

Now a household brand name, GoPro rose to fame thanks to a rapid fire release of breathtaking point-of-view style action footage, all marked by the company’s timeless fisheye lens. In honour of Breast Cancer Awareness Month, for example, Delta Air Lines shared emotional personal stories from Delta employees, directly onto the company Twitter.

Strategy 88

Strategy Marketing YouTube Airlines 88

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Communications Conversations

JANUARY 15, 2019

And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. First trend : Employees wanting to see more of their leaders online/on social media. ” Great example here: Jack Salzwedel of American Family Insurance. .” Your employees (are usually) there.

Government 74

Government Employee LinkedIn Insurance 74

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Recognize employees.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Exercises 147

Communications Conversations

JANUARY 30, 2018

So, it’s no surprise brands are starting to spend more time there. As I’ve talked about before, the benefits of execs using their LinkedIn profiles as brand platforms are significant: LinkedIn Published posts are often seen as more authentic than traditional corporate communications channels (read: email, intranet).

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Beyond PR

NOVEMBER 30, 2017

In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information. And it’s true – Live Nation and their brands are household names, so it’s not necessary to waste words explaining themselves. Farmers Insurance : [link]. Live Nation Entertainment : [link].

Examples 65

Examples Insurance Insurance Fashion 65

Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands.

Communications 60

Communications Insurance Insurance Privacy 60

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. moderated the session.

Insurance 31

Insurance Insurance Financial Measurement 31

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business. I know what you’re thinking.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Communications Conversations

JANUARY 12, 2021

Others are brand new to me. Brian Grace, Nationwide Insurance. He was a relatively new employee at the time, and I didn’t have a chance to connect with him. But, someone who’s on the cutting edge of what brands are doing with influencer marketing (including her work with Rosedale Center). New Job for Kristina!

Banking 78

Banking Sports Meeting Insurance 78

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. 2) Remember that you are your brand and you never know who knows how. Get your checking account, liability insurance and even disability insurance set up before you go Solo. 1) Know your value, and stick to it.

Insurance 110

Insurance Insurance Banking Groups 110

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. Consistency is important.

Facebook 160

Facebook How To Construction Insurance 160

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. Do you and your employees use smart phones and tablets? Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption.

Social Media 60

Social Media Media Twitter Insurance 60

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. I wanted to tackle the challenge of making our brand more prominent in mainstream media. employees in the U.S. – It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made disasters. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. LinkedIn: Your Resume is Your Brand. 3) How about the flip side: What are some of the advantages? Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. It’s said that if you fail to plan, then you plan to fail.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity. Be entertaining.

Brand 249

Brand Branding Insurance Insurance 249

Communications Conversations

NOVEMBER 14, 2018

How has insurance becoming interesting and fun for you? A: My first year contracting at General Mills supporting Yoplait was fantastic because we were really paving the road right in front of us in regards to using social media to promote a brand. How has that played out for you at BCBS? I love learning and discovering “why.”

Energy 60

Energy Agency Insurance Insurance 60

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 62

Internal International Insurance Insurance 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

Mindful Marketing

APRIL 23, 2023

A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand. Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo.

Insurance 99

Insurance Insurance Social Media Comparison 99

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Focus on employee education and advocacy.

Financial 83

Financial Industry Report Insurance 83

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? And this transparency has helped build their brand and their following to more than 74,900 followers to date.

B2B 49

B2B Social Media Strategy Media 49

Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). You saw (I hope) my post on Oxfam’s Behind the Brands campaign. Some of them: the state of the economy (no surprise).

Internal 96

Internal International Case Study Insurance 96

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Apparently, I’m not the only one with some unease about AI.

Ethics 98

Ethics Guidelines Fashion Transportation 98