Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business. I know what you’re thinking.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day.

Media Relations 69

Media Relations Media Insurance Insurance 69

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption.

Social Media 60

Social Media Media Twitter Insurance 60

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made disasters. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. It’s said that if you fail to plan, then you plan to fail.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

Contently - Strategy

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Incorporate graphs and charts to help data stand out.

Writing 110

Writing Case Study Study Brand 110

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). You saw (I hope) my post on Oxfam’s Behind the Brands campaign. Some of them: the state of the economy (no surprise).

Internal 96

Internal International Case Study Insurance 96

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. A Harris Poll recently found that 67% of American adults distrust AI tools.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Employees have the potential to be the most powerful advocates for an organisation. It also misses the point. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69