Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at governance practices.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Meltwater announced six principles to govern the ethical development of AI. Trust but verify.

Analysis 151

Analysis Tools Software SMB 151

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

JANUARY 1, 2023

Corporate social responsibility has the purpose of improving the corporate reputation of a company and increasing its value as a brand. The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees.

Reputation 158

Reputation Corporate Policies Ethics 158

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 109

Brand Branding Survey Customer Service 109

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? Meanwhile, 52 percent trust employees of that same company. Facebook was abuzz.

Case Study 60

Case Study Employee Study Guidelines 60

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 77

Publicity Meeting Policies Employee 77

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Your personal and professional branding came from somewhere: Your ‘Why.’

Real Estate 52

Real Estate Reputation Company Employee 52

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. There was chaos and attempts at governance in the first ten years - stern, conservative governments, and loose liberal cabinets, and what not.

Government 52

Government Local Film Television 52

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough. What we do 5.

Government 103

Government Education Print Ethics 103

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? I oversee all the communications, emergency management, and brand management.

Policies 63

Policies Ethics Government Leadership 63

Mark My Words

FEBRUARY 2, 2022

The problem is that in self-defining as renegade rulebreakers while also peddling the mantra that ‘everything is marketing’, James Watt and Martin Dickie overlooked the fact that marketing, PR and communications have sets of unwritten but utterly intrinsic rules that govern the long-term health of any public entity’s reputation.

Reputation 60

Reputation Government Corporate Ethics 60

Reputation Us

JANUARY 3, 2020

Your good name and the reputation of your brand is one of your most valuable assets as a business. Among other things, it increases customer loyalty, attracts shareholders and helps recruit and retain top-tier employees. With strength in numbers, collective employee efforts can achieve substantial results.

Reputation 60

Reputation Corporate Survey Employee 60

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace.

Ethics 74

Ethics Brand Branding Internal 74

PRSay

JULY 14, 2020

Would they be applying for government assistance programs? From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. How would they plan for the pandemic? What was their business able to withstand?

System 157

System Community Social Media Employee 157

The Hoffman Agency

DECEMBER 13, 2023

Media and influencer auditing to anticipate the impact of the decision on external perception of the company and brand — and early identification of any journalists that might need to be briefed in detail to ensure stories are based on facts rather than speculation.

Crisis 36

Crisis How To Guidelines Reputation 36

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it?

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

AUGUST 29, 2020

The most common way PR pros engage with influencers for brand collaborations is through discounts or competitions and giveaways (49%) followed by attending events (41%) and affiliate marketing (30%),” the study found. A few years ago, it was ethics, last year it was PR tech, and this year it was dedicated to activism. Perspective.

Media Relations 102

Media Relations Report Industry SEO 102

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. While Congress is in a state of limbo on how to handle AI, there are some things that brands and businesses can do to set up their own standards for the use of artificial intelligence.

Communications 40

Communications Marketing Technology Data 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover? When people “get it” about PR. Or they think it’s only about media.

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? For example, often they formed coalitions to interact with government and then with the government interacted with an organization. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions.

Reputation 52

Reputation Social Media Internal International 52

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. ” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. .”

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120