ReimaginePR

JULY 25, 2016

Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. Click Here. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message.

Measurement 56

Measurement Storytelling Data Technology 56

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Another big idea for 2017 will be bold colors as companies are moving away from humdrum brands and color schemes.

Pinterest 40

Pinterest Mobile eBook Video 40

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

SEPTEMBER 6, 2016

At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Lisa Gerber, Founder, Big Leap Creative. Lisa guided her audience in how to craft compelling stories for every brand. Join today to access these downloads, along with thousands of other pages of helpful content and templates! Not a Solo PR PRO member yet?

Conference 40

Conference Crisis Community Crisis Communications 40

Beyond PR

OCTOBER 18, 2016

It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience. A brand you follow offers an appealing prize and you can’t wait to jump in. You may have to be creative, but if you can’t decide, use a Twitter poll.

Twitter 40

Twitter How To Social Media Guidelines 40

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Understanding the nuances of each platform is vital.

Analytics 78

Analytics Digital PR Storytelling Local 78

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Newsfile

JANUARY 24, 2024

Download the report! However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

Konnect Agency

FEBRUARY 26, 2021

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

Film 120

Film Creativity Brand Branding 120

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch?

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. Marketers typically think of the top of the funnel as the place where they get to be most creative. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. However, the visibility that video marketing provides brands is worth the investment. And don’t forget Snapchat, whose new Memories feature holds potential for brands. “Good storytelling.”

Video 40

Video How To Instagram Facebook 40

Beyond PR

JUNE 16, 2016

Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Cue multimedia news releases and the continually evolving realm of branded content hubs.

Infographics 40

Infographics Writing Storytelling Video 40

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. They’re thinking about it as a key storytelling device. It lists a media contact and the ability to download other media assets. They’re serviceable from a media standpoint, but are they optimized to serve a bigger purpose and multiple audiences?

Corporate 60

Corporate Strategy Pinterest Web 60

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Although co-founder George Clooney calls the creation of his billion-dollar brand a “happy accident,” Casamigas had the makings of success from its inception.

Brand 136

Brand Branding Storytelling Airlines 136

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 4, 2016

And today more than ever, brands are exhorted to “show some personality.” PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding. You just have a big audience,” says Sally Falkow in this Influence Pros Podcast with Heidi Sullivan and Todd Cameron. ” 7. .”

Banking 40

Banking Social Media Storytelling Training 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125