Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Karen Freberg

FEBRUARY 2, 2020

However, while the commercial was great and entertaining, I felt that there could have been some additional social media components that Jeep could have definitely capitalized on. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. Hagenbuch, I have an idea for a Mindful Marketing topic — Did you see the promos for Smile ?”

Consumer 80

Consumer Marketing Television Viral 80

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. I’m inspired by their creativity and enthusiasm to deliver results. . What are some of the biggest challenges hospitality and lifestyle brands face?

Television 120

Television Travel Tourism Pitching 120

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Let us know in the comments below!

Social Media 71

Social Media B2C Viral Trends 71

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Brands like Steak-Umm have seen engagement and sales go up by making people laugh. Screw definitions and silos. Everyone else is boring.” Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

PR in High Definition

JUNE 3, 2020

someone’s hashtagged a nice picture with your client’s brand on it? Seen a funny picture in a forum that would make a viral-worthy news piece? If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. For example. Make sure it is credible. Attribute the author.

Digital PR 77

Digital PR Viral Creativity Examples 77

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

SEPTEMBER 27, 2021

Whilst it may be tempting for businesses to focus on comms demonstrating growth, success, and innovation, it must be balanced with authentic stories highlighting the impact and human side to your brand. The power to bounce back is more paramount than ever, especially how we set forth with this ability.

Viral 62

Viral Crisis Industry Reputation 62

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. Don’t worry, I am going to tell you! What students need to be aware of when they enter the field.

Social Media 85

Social Media Industry Film Viral 85

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative?

Internal 118

Internal International Insurance Insurance 118

PR in High Definition

JUNE 3, 2020

someone’s hashtagged a nice picture with your client’s brand on it? Seen a funny picture in a forum that would make a viral-worthy news piece? If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. For example. Make sure it is credible. Attribute the author.

Digital PR 48

Digital PR Viral Creativity Examples 48

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. The three days I was in LA were: Inspiring. Transformative. How cool is this?!

Education 56

Education Creativity Video Tools 56

Bad Pitch Blog

FEBRUARY 6, 2012

This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?" And a viral hit. 99-Cent Flat Screens The retail brand 99-Cent Only Stores asked: "How do we make bigger news out of our next store opening?" The execution is dead simple.

Analysis 54

Analysis Strategy Retail Viral 54

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. From my perspective, developing our communications approach for our social channels was definitely the most challenging component.

Publicity 87

Publicity Banking YouTube Social Media 87

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. On the consumer wellness side, which is a different spectrum, the prevention, the women’s health of the world many brands on the wellness side went quiet during the pandemic.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PR in High Definition

DECEMBER 13, 2017

It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. The users then get notified about price changes, sales or brand news. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 72

Infographics Case Study Video Survey 72

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. She subsequently developed her own fashion brand and became a successful businesswoman. This fictional account, designed as a form of entertainment, had a massive impact on viewers.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111