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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO also served as diligent traffic cops to identify and correct any outdated or incorrect uses of the new brand.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168
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Why Launching a PR Campaign During the Holidays is Important for Branding for Entrepreneurs

Victorious PR

Like we alluded to in the previous paragraph, it’s pretty much a known fact that the holiday season is for buying (and giving, of course). We work with entrepreneurs, real estate professionals, healthcare, crypto and so much more. More people are online making purchases. In fact, people do save up for this time of year!

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Indy 500 Brands: The Social Media Champs

Cision

First we started off our monitoring with a classic battle of the brands: Honda vs. Chevy. These two big-name car brands are the only ones you’ll see on the Indy 500 race track. How did the two brands fair on social media? And what about all those brands with their logos all over the cars and drivers? Honda had 61.1

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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Press releases are, of course, the perfect way to inform the public. They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. Real Estate. Real estate companies can benefit from press releases as well. Patrick’s Day?

Industry 101
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Why PR is Essential for New Businesses

Victorious PR

You want your brand to be in top publications, press releases, and top podcasts. This positions your brand as credible and shows that you are a leader within your industry. When people come across your brand, they are going to want to work with you because you have positioned yourself above your competition. Digital Presence.