Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. But only if you can attract media attention.

Media 120

Media Television Video Print 120

Beyond PR

APRIL 27, 2016

Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Owned Media Oasis. Participate in pre-show press days and other media events.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Conversations

JULY 17, 2014

Of course those people are not my clients for long… 7. Which real, historical or fictional person or brand would you like to give a reputation makeover? A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. Or they think it’s only about media.

Real Estate 71

Real Estate Local Government Internal 71

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Of course, developing multimedia assets while trying to report a story is difficult. Use Multimedia to Tell a Better Story. It allows you tell a different story.”.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48