Airbnb’s marketing pivot – new focus on brand and reputation
PR in High Definition
MARCH 24, 2021
Airbnb plan to move spend away from performance marketing and into brand marketing, with a focus on media relations. During the company’s earnings call, Brian Chesky said that this new ‘full funnel’ marketing strategy is “very important to the corporate story”. And you’re right. Airbnb really get this.
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