Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Yet the paper also surfaces the underlying driver of the shift to content marketing. Drop “going viral” as a goal.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Critical Mention

JANUARY 29, 2021

As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. Their content should be relevant for their audience to take note of.

Brand 135

Brand Branding How To Radio 135

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. Every organization has a different way of writing press releases. Short and Sweet.

Writing 52

Writing Software SEO Advertising 52

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. Find out what influencers really want you to know as you discover best practices in influencer marketing – and management.

Strategy 40

Strategy Marketing Social Media Internal 40

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? At a minimum, your plan should include: Brand personas. Who are you trying to reach with your content? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. So at the time Broadview published this graphic, half-way through 2015, the data, and the context in which this data was presented, was accurate. The important lesson here is that context matters in content marketing.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 101

Interviews Publicity Technology Social Media 101

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Keep your content marketing separate and distinct. Write with journalistic ideals. Your presentation of information should follow journalistic principles.

Government 140

Government Survey Ethics Media 140

ReimaginePR

MAY 30, 2016

“Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Click Here.

Video 120

Video Brand Branding Writing 120

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. ). This goes for any business or brand, really!

Media 120

Media Storytelling Content Marketing Journalism 120

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 15, 2017

In other words, the stories he writes must appeal to as many people as possible. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other. These are not isolated examples.

Journalism 64

Journalism Brand Branding Advertising 64

Critical Mention

AUGUST 20, 2020

Ted Talks have been a popular educational resource since they kickstarted their presentations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

MARCH 18, 2016

Every brand has an identity. It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Depending on your brand’s expertise, planning content around the holidays and other seasonal events can be a great way to newsjack topics that naturally align with your vision.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

wiredPRworks

OCTOBER 16, 2018

Bold Personal Branding for Brave Women. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. Her blog houses over 1100 marketing, social media and PR posts. Announcing a new program.

Brand 40

Brand Branding Fashion Social Media 40

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. When done right, it gives good exposure to your brand and can lead to more potential revenue.

SEO 71

SEO Writing Engineering Product Launch 71

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 91

Community How To Marketing Data 91

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. Content Marketing World. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Prohibition

NOVEMBER 19, 2018

The campaign showcases the brand’s new ‘Christmas Gift Collection’ aimed at providing present inspiration both in-store and online from just £20. The video content , which features ‘ Secret Santa’ , ‘ Mummy’s Present ’ and a ‘ Festive Proposal ’ have already amassed more than 650,000 combined video views at the time of writing.

Video 63

Video Film Fashion Web 63

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). They notified the content promotion staff when there was a likely winner.

Viral 120

Viral Data Web Trends 120

Contently - Strategy

SEPTEMBER 21, 2023

While AI can attempt to emulate human perspectives, it lacks the authenticity and uniqueness that real-life experiences bring to content. Authority: Establish your brand or website as a go-to source for specific topics or industries. Experience: Demonstrate authentic, first-hand knowledge and encounters on the topic at hand.

SEO 52

SEO Tools Engineering Google 52

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Critical Mention

NOVEMBER 5, 2019

Social media channels present opportunities for businesses to respond to praise, concerns and questions. . With that said, social media sites provide opportunities for organizations to increase customer loyalty by presenting meaningful online discussions. Social Media Delivers Brand Clarity. SCHEDULE A DEMO. Priscilla Osorio.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. So, consider categories of content carefully, and then do just what Sujan suggests.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. Too often, new business owners make the mistake of committing to their brand name before researching available domain names.

Travel 281

Travel Technology Conference LinkedIn 281

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Buzzstream

MAY 15, 2024

It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., If you write too much text, if you don’t get straight to the point you give them fake flattery and they just roll their eyes immediately. in the main navigation or footer areas).

Google 71

Google SEO Tools Pitching 71

ReimaginePR

MAY 9, 2016

By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. When I think of someone who is genuine, I usually also find the following traits to be present: Honesty.

Writing 120

Writing Storytelling Brand Branding 120

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. Ask open-ended questions.

Marketing 108

Marketing How To B2B Exercises 108

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

Strategy 67

Strategy How To B2C Content Marketing 67